Audi to add third shift at Gyor, Hungary site for production of new TT Coupe

Article by Christian A., on July 17, 2014

Audi is adding a third shift at its Gyor manufacturing site in Hungary in mid-August to prepare for the serial production of the new Audi TT Coupe, plant production chief Gerd Walker said in a statement.

The site currently produces the TT Coupe and Roadster, the A3 sedan and A3 convertible and could produce up to 160,000 vehicles annually. The Gyor site produced 42,851 cars and 1.93 million engines in 2013, most of which were exported.

Audi has invested more than EUR900 million ($1.23 billion) to expand site to cover all production processes in a project completed in 2013.

The European Commission recently announced that it had commenced an in-depth investigation into state aid that Hungary granted to Audi to determine whether it complied with EU rules. Audi was granted EUR133.3 million in state aid in relation to its investment project.

Audi is celebrating the global debut of the next generation of the Audi TT and Audi TTS compact coupes at the 2014 Geneva Motor Show. Now in its third generation, the Audi TT offers a stunning design and a striking performance. The latest-gen coupe is provided with groundbreaking technologies in its powertrain as well as in its control and display concept, which includes the innovative Audi virtual cockpit.

Ulrich Hackenberg, Member of the Board of Management of Audi AG for Technical Development, called the Audi TT as the epitome of an authentic design icon as well as a top-performance vehicle. He remarked that the new generation of the TT is now easier for the driver to experience, just like a real sports car.

In 1998, Audi launched the first generation of the Audi TT, which was then considered as a styling revolution thanks to its geometrical, coherent design language. This massive charisma is retained by the third generation of the TT by adopting and reinterpreting the styling concepts found in the original model, making them more dynamic and more diverse.

Up front, the new Audi TT is marked by horizontal lines as well as a flatter and broader Singleframe grille divided by a dynamic line into two zones. Sharp contours are born from the top corners of the grille and these then flow in a V across the bonnet with the four Audi rings. The struts on the air intakes help guide part of the airflow away from the front to the flanks of the Audi TT.

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