Audi tops 2013 China Sales Satisfaction Index by J.D. Power

Article by Anita Panait, on July 4, 2013

Audi topped the premium brand ranking in J.D. Power and Associates' 2013 China Sales Satisfaction Index that was published last week. Audi got a score of 721, much higher than the premium market average of 665. Audi was also the only premium brand to have its results published in the survey.

The 2013 China Sales Satisfaction Index was based on surveys of 14,462 car owners who acquired vehicles from January to April 2013. The buyers were asked to rate their vehicle purchasing experience according to several factors like the delivery process, the initial contact, the deal, the dealership facility and the salesperson. The 47 mass-market brands and six luxury brands in the survey were rated separately since their buyers have different expectations.

On the other hand, topping the mass-market brand ranking in the index is Dongfeng Nissan, which scored 732 of maximum 1,000 points, compared to volume market average of 647. Dongfeng Nissan was followed by Beijing Hyundai with a score of 715. Dongfeng Citroen and Dongfeng Yueda Kia were tied at third with 703 each.

Chery was the top-ranked Chinese brand in the survey, finishing 10th overall in the mass-market segment with a score of 663. Zhejiang Geely's Gleagle brand was 12th with 651. FAW Car was 13th with a score 650 while Geely's Emgrand brand was 15th with 647. No other Chinese brand scored above the industry average.  J.D. Power also did not publish results for brands that ranked below the industry average.

The premium compact segment was established in 1996 when Audi released the highly successful A3. Expected to make its official debut during the 2012 Geneva Motor Show, this will be the third generation of this model. This latest version is a high-tech vehicle with a lot of innovations all around. In terms of style, this three-door model is able to show its athletic qualities.

With overall length measuring 13.91 feet (4.24 meters), it allows for a road stance that is truly powerful. While the length is indeed the same as that of the previous versions, Audi lengthened the wheelbase to 8.53 feet (2.60 meters). Further, the C-pillars have a low angle, similar to a coupe. The curved sheet-metal surfaces have that dynamism and its outline was made possible by the sharp edges.

Going to the front section, it is clear this area is dominated mainly by the single-frame radiator grille, exactly what one would expect from an Audi model. Regarding the weight, the new A3, when combined to the previous version, is lighter by 176.37 lbs. (80 kg). This is mainly due to the three-door model utilizing the ultra-lightweight technology. Audi made sure that the new A3’s driving style would be both agile and sporty by specifically tuning the chassis.

While the engines are truly powerful, they are just as efficient. For 2012, Audi will be releasing to the market an A3 fitted with the highly-efficient TDI 1.6-liter engine. This diesel engine has a fuel economy of 61.90 US mpg (3.8 liters/100 km) and is equal to 99 g/CO2 (159.33 g/mile).

On the inside, the interior has an atmosphere that showcases a dynamic style. Talking about technologies, the infotainment systems and the driver assistance systems are but a few of the factors that manage to change the segment’s standards.

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Topics: audi, jd power, china, study



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