How Manhattan will look in the future is something that has caught the imagination of many filmmakers and now, Audi wants to take a shot at it with its exhibit named the Audi Urban Future Initiative.
Audi believes that in 2030, Manhattan will be multicultural and it will be green. The venue of this exhibit is the New Museum at the Bowery. Audi has gotten designers, architects, and artists to create a unified version of how life in the city will be in less than 20 years.
It has assigned five major New York architecture firms to focus on one section of the island. Visitors to the exhibit would see a 1:1200 rendering of the Manhattan of 2030. There’s even a rendering of the island folding upon itself, much like what was seen in the movie Inception.
Peter Schwarzenbauer, an Audi board member, said that the Audi Urban Future Initiative demonstrates how the Audi, as a globally operating company, exercises social responsibility.
He said that for these visions to be turned into reality quicker, the experts are getting involved in the debate on the city’s future. Audi also believes that it has its role to play in shaping the future of this city and so it is teaming up with experts from other fields. It’s definitely a treat to attend the Festival of Ideas for the New City. There will be a three-day symposium from May 7-9 on this subject.
Audi US President Johan de Nysschen said that the upcoming years may define new understandings regarding urban living, mobility and their future. Therefore, Audi is privileged to start a discussion on different visions of this subject matter in New York via the efforts of the Audi Urban Future Initiative.
"Audi Urban Future: Project New York” visualizes a new city built on the concepts that won an award for the inaugural Audi Urban in 2010 in Venice, Italy and also the winning entry of J. MAYER H. Architects from Berlin. This project gives a peep into the city of the future and how it looks as well as starts a conversation on innovation, fresh ways to communicate, one-of-a-kind concepts of living spaces, fresh versions of solutions for roadways and infrastructure.
To transform these concepts into reality in New York, Audi worked in cooperation with Architizer, a top online community for architects, to name 5 upcoming architectural practices like ABRUZZO BODZIAK ARCHITECTS, labDORA, LEONG LEONG, MATTER PRACTICE and THEVERYMANY, LLC. These firms have taken the insights of the architects associated with the Audi Urban Future Award 2010 then applied them to New York leading to a 50-ft. interactive Manhattan model in 2030.
Together with a view of the way the city of the future could look like, the project also starts extensive discussions on infrastructure, research towards the future and discussions on urban development. IArchitizer project curators Christopher Barley and Troy Conrad Therrien commented that instead of competition, Project New York serves as a lab to utilize the full potential of contingency, dissemination and collaboration to go beyond the limits of a single idea, one city and the present time.
The 5 original concepts of the 2010 Audi Urban Future Award in Venice, Italy, will be showcased at Openhouse Gallery with entries from Standardarchitecture, Diller Scofidio + Renfro, J. MAYER H. Architects, Cloud9 Architecture Studio,Big-Bjarke Ingels Group and Alison Brooks Architects.
Audi’s “Festival of Ideas for the New City”
The Audi Urban Future Initiative is introduced in NYC as part of the “Festival of Ideas for the New City” of the New Museum. This key new collaborative initiative entails downtown organizations such as universities, arts institutions and community groups working hand in hand to cause change. This is a first for the city and will exploit the creative community’s power to envision the future city as well as explore ideas bound to form it. Audi is the lead sponsor of the Festival.