Audi wants to compete on pricing with Bmw and Mercedes-Benz with the R8 GT

Article by Christian A., on October 25, 2010

Audi’s R8GT, its most expensive model ever with a price tag of 193,000 euros ($270,000) in Germany, is being aimed to rival the pricing of BMW AG and Daimler AG's Mercedes-Benz.

In an interview, Stephan Reil, development chief at Audi's Quattro sports car division, said that the vehicle is included in a wider expansion of Audi's model range that could include a third sports car line aside from the R8 and TT.

Audi considers these high-end sports cars to be highly significant since they raise the brand's overall appeal and they help the automaker raise the price customers are willing to pay across the entire model range.

When it comes to pricing power, Audi falls behind BMW and Mercedes. In the last ten years, Audi has been boosting its offerings. Sascha Heiden, senior analyst at IHS Automotive in Frankfurt, said that the more Audi advances as a premium manufacturer, it will become less necessary for them to reduce prices further.

Edmunds reveals that the average price Audi currently gets for a car in the US, the largest market for luxury autos, is $43,820. This makes it about $12,630 less than Mercedes and $7,829 lower than BMW.

At the company’s headquarters, Reil said that the car will “naturally have a positive impact on the flagship Audi brand.” With regards to the new models, Reil said that many options are being considered and that everyone has to “wait and be surprised.”

If you liked the article, share on:

Comments

Recommended

While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries