Audi is marking another milestone for the recognition it received at the recent Telematics Update Awards held in Novi, Michigan. There were two awards for Audi this 2011. The first award was particularly for the brand’s Audi connect, which won it the “Global OEM Infotainment Solution” category. The second award was for Infotainment Development Head Manager, Dr. Peter Stenier, who was applauded for his “Telematics Leadership” performance.
Steiner earned his PhD in Engineering Physics in 1996 from the Technical University of Munich. Before he worked with AUDI AG in 2000, the Infotainment Development Manager started his career as Tenic’s head in Airbag Control Development Unit.
Since 2003, Steiner has led in the development of Audi’s audio and telephone system, navigation, multimedia and also the 3rd generation MMI. However, one of his most remarkable achievements was in 2010. It was when he won Audi the “Best Embedded Telematics Product” along with Google for pioneering the integration of Google Earth map to a car’s navigation system.
Meanwhile, Audi connect is the new line from the prestigious carmaker focusing on Internet solutions to build better connection between the car and its driver. This feature is already available in almost all Audi models such as the Audi A7 and A8 Sportsback. It’s also on the newly released Audi Q3 as well as the A1 to A6 models.
Aside from connecting to nearby infrastructure, there is also an optional UMTS module or the Universal Mobile Telecommunications System for faster networking access. Furthermore, a special online service awaits the driver with these enhanced technologies. A speedy connection to the Google Earth-powered Navigation system is out for everyone to enjoy. The module also allows the satellite images to help in detecting congested areas and is backed up by Audi’s online traffic information.
Overall, Audi connect gives drivers a more reliable source of traffic news and weather advisory since it can be seen in real-time. The service is also user-friendly and it has been laid out strategically on the main interface. With Audi consumers in mind, Audi connect brings more convenience instead of adding complex new elements. More importantly, the integrated WLAN (Wi-Fi hotspot) can connect up to 8 mobile smart devices to keep all the passengers entertained from sun up to sundown.
Audi connect also lets all Audi vehicles to be networked around the area, considered to be one of its major developments. Audi’s head of Electronics Ricky Hudi confirms this by referring to the product as an improvement from the last ten years. He also said that the focus of the past years was more on the internal network of the vehicle while it’s about networking with its nearby infrastructure now.
An owner’s mobile device is now integrated to the vehicle with the use of an intelligent link. In the near future, Audi drivers can expect more connection with their surroundings such as warnings on possible roadblocks, noticing if there is any available parking space and taking a closer look at the traffic lights. It only makes sense since the basic element of its philosophy is to develop a highly reliable intelligence that will benefit all the motorists. In summary, the very same philosophy has led to the 2 highly acclaimed recognitions in this year’s Telematics Update.