Audi’s new A7 Sportback to arrive in Chinese market in September 2011

Article by Christian A., on December 3, 2010

Audi’s new A7 Sportback in China will be introduced in September 2011, according to Dominique Boesch, general manager of the Audi Sales Division at FAW-Volkswagen Automotive Co Ltd. In an interview with the Beijing Times, Boesch said that the new A7 Sportback will make its debut along with the new Audi A8.

It was in mid-2010 that the Audi A7 Sportback was introduced in Europe but its first public appearance had actually taken place in September at the Paris Auto Show. There are four V6 engine options available for this new model: two gasoline and two diesel.

The gasoline units include the 2.8 FSI (which delivers 204 hp and 280 Nm of torque), coupled with S tronic transmission and quattro all-wheel drive (the new generation which debuted on the RS 5), and the 3.0 TFSI (300 hp 440 Nm of torque), which is mated with the S tronic and the quattro powertrain as well.

These are the same engines that are expected to be available in China but in order to meet local regulations, the power output could be slightly different.

For the European market, the car offers the following features as standard: automatic air conditioning system, keyless ignition via the engine start-stop button, four-spoke leather multifunction steering wheel, xenon headlights, LED tail lights, MMI radio with a 6.5-inch monitor, electromechanical parking brake, power rear hatch, 18-inch alloy wheels and an acoustic windshield.

The Audi A7 Sportback is essentially a fusion between elegance and innovation, as further defined by its sporty proportions, short overhangs, long bonnet, long wheelbase, as well as athletically curved outer contours. The A7 Sportback serves as the next phase in the evolution of Audi’s design language.

Audi designed the new A7 Sportback to convey a powerful yet attractive presence on the road. Its appealing nature is made possible by its coupe-like appearance marked by its low, dynamically accentuated roof line as well as balanced proportions. Featuring rear doors seamlessly integrated into its silhouette, the new A7 Sportback boasts a consistent design that expresses the aesthetics of modern technology in each detail. This is evident in the engine compartment, wheels, precise lines, and the curves of its surfaces.

Meanwhile, the new Audi A7 Sportback now looks more dynamic thanks to the large single-frame grille with six corners like that of Audi A8 flagship. This single-frame grille has high-gloss black slats and features chrome applications. Thanks to its horizontal stance and the design of the wide, low air inlets, the A7 Sportback looks wider up front.

Thanks to the brand’s expertise in lighting technology, the new Audi A7 Sportback is fitted with high-tech headlights which flat contour widens laterally to shift the optical focus outward. The lower edge of the headlights boasts of a wave-like form with a wing structuring their interior.

As standard, the new Audi A7 Sportback has xenon headlights with integrated all-weather lights. However, customers could have their car equipped with the optional Audi adaptive light system, which features continuous headlight range control that could detect other vehicles and adjusts the light of the A7 Sportback.

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