Audi’s US dealers pledge to raise customer satisfaction

Article by Christian A., on November 16, 2010

To raise the satisfaction level of Audi’s customers, Audi of America President Johan de Nysschen is asking for the commitment of each dealer. And this isn’t just a nod or a handshake that Audi wants. Audi asked dealers who accepted its plan to put down their signatures on a thick handbook to seal their “pledge.”

De Nysschen told the dealers that this oath, which was inked by Audi's dealer body when the carmaker rolled out its revamped US dealer training program this summer, is more than just paper. De Nysschen said that he would be happy only if Audi lands on the top three in customer satisfaction.

Rebecca Lindland, director of strategic review at IHS Automotive in Boston, said that Audi doesn’t have the level of brand recognition that BMW and Mercedes have.

Audi, which has not had a steady performance during the past decades, is on fast-forward with its North American plan. Audi has recently been seen to make major advances in promoting its smaller premium cars, large sedans, and diesels.

It has also boosted its marketing strategies and has improved the customer experience at the dealer level. In a recent interview, de Nysschen said that Audi is following a 10-year development plan for this market and that Audi is currently in year 5.

He said that Audi is at a point where it has to roll out the next phase and to add “firepower to the brand." Audi is seeking to attain its sales goal of 200,000 vehicles by 2015, which is double its current US sales. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries