Auto China 2012: Renault Talisman aims at young businessmen

Article by Christian A., on April 23, 2012

Created for China, Renault’s new flagship Talisman saloon embraces the casual indulgence of Chinese consumers. This refers to the cost value for daily life’s luxuries. Its sleek design and class-leading interior target the demands of young businessmen looking for a vehicle for professional and personal needs. The Talisman will be built in Korea at Renault Samsung Motors and exported to China from mid-June 2012 at a base price of 318,800 RMB (38,652 euros).

Renault's China sales increased over four times since 2009 mainly from the Koleos’ success. It earned eight China awards. In 2011, 24,100 units were sold, increasing Renault's China sales by over 60% from 2010. The Koleos SUV is demonstrating great success, and China is now its main market. The range expanded in 2011 by introducing the Scénic, Laguna, Latitude, Fluence, and Mégane Coupé-Cabriolet.

Once having only a minor role in China, Renault plans on building momentum over the next years by expanding its network in preparation for a long-standing presence. The Talisman launch will help speed Renault’s positive energy in China, with an increasing distribution network, from 80 in 2011 to 170 in 2014.

China is the world’s main automotive market, so foreign brands must have local productions to become major players. Over the next few years, according to its mid-term "Drive the Change" plan for up to 2016, Renault’s goal is to create an industrial footprint in China.

The China flagship launch of Renault's Talisman emphasises the standing that Renault gives to the Chinese market and its confidence in its China growth.

Renault and Nissan in China

Renault entered the Chinese market In November 1993 through an industrial partnership with China’s Sanjiang Space Group for the joint venture Sanjiang Renault Automotive Company (SRAC), assembling and producing Trafic minibuses in Xiaogan (Hubei province, 80 km from Wuhan).

Trafic production ceased in 2003. In 1999, Renault started to import passenger vehicles to build a sales network. In 2009, Renault began the Total Ownership Experience programme with a reasonable three-year warranty that found customer satisfaction of sales experience increasing to 95%.

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