Auto China 2014: Jeep Wrangler Sundancer Concept arrives in Beijing

Article by Christian A., on April 21, 2014

The Jeep Wrangler Sundancer design concept that recently made its debut at the Beijing Show was designed to have the famed capabilities of the Wrangler with a sense of fashion and sophistication. Jeep designers painted this vehicle a tri-coat Chocolate Brown metallic color with gold accents.

A Golden Bronze tone-on-tone ghosted pattern is seen on the fender flares. Meanwhile, the windows are made of bronze tinted glass. Linear LED lighting is attached to its front and rear bumpers, which match the exterior and have been painted a tri-coat Chocolate Brown metallic color and come with Golden Bronze accent inserts.

It is equipped with a set of 20-inch pale gold billet aluminum wheels with polished gold inserts. It also has a stunning albeit unusual multi-piece billet aluminum fender badge. Upon entering the cabin, we see Axis II perforated seat inserts and exclusive Berry Baltique Semi-Aniline leather, which is the leather used by the fashion industry’s most expensive labels.

Premium leather covers its door panels and upper instrument panel. Hand sewn provocateur lace stitching is used to draw attention to the outer deck seam, steering wheel and center lid console. The interior has the same gold scheme. The door handles, grab handle, gear shifter trim ring bezels, steering wheel bezel, and sill plates have the new 'Gold Rush' paint.

Even the floor mats are luxurious as they are trimmed and wrapped with Romina premium leather. In China, Jeep’s Wrangler range consists of the Sport, Sahara and the Rubicon model (which is the basis of the Jeep Wrangler Sundancer design concept).

For the Chinese market, its Wranglers in China are equipped with 3.6L V-6 Pentastar petrol engines, or 3.0L V-6 Pentastar petrol engines. The Wrangler Dragon, a previous special version of the Jeep Wrangler, made its debut at the Beijing Show in 2012. It is now produced in China but it is also available in Australia, Puerto Rico, and the U.S.

Jeep has been known to have an iconic style while offering an open-air freedom. This is continued with the Jeep Renegade but packaged in a new efficient, trail, and clearly urban-friendly size. The goal is to utilize purposeful design elements and combine it with boxy proportions in order to have a design that will take head-on the world's small SUV segment.

The interior meanwhile shows high quality materials, truly useful features, and thoughtful storage to ensure that both capability and versatility are maximized. Even from the beginning, the designers at Jeep knew that the Renegade needed to have proportions that would make it easy to drive in urban areas but would also have off-road capability that is the best in the segment.

It also needed to showcase the functional, rugged, and versatile styling the brand is known for. Further, the designers also wanted this new model to symbolize American ingenuity and design. Not surprising as this will be Jeep's first entry into the small SUV class, which has at least 100 markets worldwide. Finally, the designers hope that the new model will be able to deliver to adventurous and youthful customers a vehicle with efficiency and craftsmanship at world-class levels.

More importantly, the new model should also offer open-air freedom made famous by the Jeep Wrangler. On the exterior of the new Renegade, the design makes use of the powerful stance of the Wrangler.

This is then mixed in with aggressive proportions and rugged body forms. Indeed, it has the approach and departure angles that are the best in its class and that was designed specifically to be able to deliver capability that is the best in the segment. Looking at the front section, any doubt that the Renegade is indeed a Jeep is confirmed by the trademarked seven-slot grille.

On the top region are large circular headlamps which give the Renegade that standard Jeep appearance. Under the grille, there is the two-piece front fascia that has been tuned for aerodynamics and displays a body-color on the upper part and molded-in-color on the lower region.

Press Release

Jeep Brand Debuts Four Design Concept Vehicles at the Beijing Motor Show

The Jeep® brand introduced four new design concepts at the 2014 Beijing International Motor Show today. The quartet takes Jeep production models and injects them with fresh elements inspired by millennia of Chinese culture and the sense of style, fashion and flash-forward trends found in megacities such as Shanghai and Beijing.

The four design concepts include two interpretations of the all-new Jeep Cherokee – the Sageland and Urbane – a premium, luxury version of the iconic Jeep Wrangler called the Jeep Wrangler Sundancer, and the Zi You Xia, a special design concept based on the all-new 2015 Jeep Renegade.

"Jeep is the fastest growing imported brand in China and this is our largest Jeep market outside the U.S.," said Mike Manley Chief Operating Officer for Asia Pacific and President and CEO – Jeep Brand, Chrysler Group LLC. "It makes sense for us to use this year's Beijing Motor Show as a platform to explore how consumers react to these new Chinese-inspired ideas that may find their way into future production vehicles."

Jeep Zi You Xia Design Concept
Following its world premiere appearances at the 2014 Geneva and New York auto shows, the all-new Jeep Renegade now debuts as a special design concept in Beijing. Zi You Xia, which means "rebel", is a new concept that highlights a more sophisticated aspect of the Renegade's personality.

Inspired by the colors of the National Centre for the Performing Arts in Beijing, the concept is finished in a Warm Chocolate Gray with a contrasting Dark Anodized Bronze color accentuating the grille throats, front fog lamp bezels, rear lower fascia, skidplate, tail lamp insert bezel and badging.

The roof panel, grille surrounds and door mirror caps are painted a Dark Charcoal to provide harmonious accents and a more premium appearance throughout. Unique 20-inch, Dark Anodized Bronze alloy wheels contribute additional visual flair as well as hinting at the vehicle's outstanding on-road and off-road driving dynamics.

The interior of the concept boasts an energetic ambience with rugged and functional details crafted in high quality materials. The Piano Black color is accompanied by grey A-pillars and headliner. The air vents, speaker bezel, gear shifter, steering wheel bezels, cup holder and door release handles are finished in an Anodized Copper, reflecting the metallic color common in sports equipment. The rich brown leather upholstery on the seats and door panels feature 'ombre' grey/black plaid fabric inserts, that were inspired by traditional menswear suiting and tailored patterns, adding just the right touch of sophistication to the sporty Zi You Xia.

True to the Jeep brand's heritage, the all-new Renegade is the most capable small SUV and the first in the world to offer a nine-speed automatic transmission. Designed for global markets and manufactured with up to 16 powertrain combinations – the most ever in a Jeep vehicle – it has been engineered to meet the specific requirements of customers all around the world.

Jeep Cherokee Sageland and Urbane Design Concepts
Earlier this year the new Jeep Cherokee was launched in the Chinese market featuring modern Jeep design, best-in-class capability and the first nine-speed automatic transmission in its segment. With the introduction of the Sageland and Urbane design concepts, the Jeep brand demonstrates how the reach of the Cherokee could expand in new directions.

The design theme and color palette for the new Jeep Cherokee Sageland was inspired by the historical landmarks and natural sceneries found throughout the mystical expanse of the Shangri-La Region.

The concept's exterior is painted in Ivory tri-coat Pearl with bronze grille collars and front and rear fascia appliques. The Daylight opening (DLO), roof rack, door mirror caps and exhaust tips are painted in Satin Bronze chrome, enhancing the overall look and adding to the unique style of this vehicle.

Inside Sageland, the earth-tone color palette continues with a combination of light, neutral grey Nappa leather seats with red and water blue accent stitches. The seats also feature stitching inspired by traditional Chinese knot design, and the pattern on the door appliques derived from the color and finish of Chinese ornamental door knobs.

Jeep Cherokee Urbane Design Concept
The new Jeep Cherokee Urbane design concept couples the night life of a modern megacity with glamour and elegance. The Urbane features a sleek, Maximum Steel metallic exterior with Hyper Black accents on the roof rack, door mirror caps, grille collars, front and rear fascias, wheel finishings, vehicle badging and antenna.

The cabin of the Urbane embraces the Chinese spirit, colors and patterns. Chinese calligraphy is referenced through the use of bold brush stroke patterns in the decorative door applique accentuating the predominantly Piano Black interior. The seats are finished in dark red Nappa leather with bright red accent stitching. The floor mats feature a unique decorative pattern inspired by traditional Chinese windows.

In China, the all-new Jeep Cherokee is equipped with the 3.2-liter V-6 Pentastar and the 2.4-liter MultiAir petrol engines coupled with a nine-speed automatic transmission.

Jeep Wrangler Sundancer Design Concept
For the Beijing Show, Jeep designers combined the legendary capability of the Jeep Wrangler with a touch of sophistication – and a sense of fashion – to create the Jeep Wrangler Sundancer.

The design concept is painted a tri-coat Chocolate Brown metallic color with gold accents. The fender flares feature a unique Golden Bronze tone-on-tone ghosted pattern, and the windows also have bronze tinted glass.

The unique front and rear bumpers are equipped with linear LED lighting and have been painted a tri-coat Chocolate Brown metallic color coupled with Golden Bronze accent inserts to match the exterior. Completing the Jeep Wrangler Sundancer's impactful exterior appearance are 20-inch pale gold billet aluminum wheels with polished gold inserts, and a unique multi-piece billet aluminum fender badge.

The Wrangler Sundancer's interior features Axis II perforated seat inserts and exclusive Berry Baltique Semi-Aniline leather, the same leather found in the most luxurious labels in fashion. The door panels and upper instrument panel are wrapped in premium leather and hand sewn provocateur lace stitching can be found on the outer deck seam, steering wheel and center lid console. The gold color scheme from the exterior continues into the interior, with new 'Gold Rush' interior paint on the door handles, steering wheel bezel, grab handle, gear shifter trim ring bezels and sill plates.

Finishing touches to the interior include Romina premium leather trimmed/wrapped floor mats.

The Jeep Wrangler lineup in China currently includes the Sport, Sahara and the Rubicon model on which the Jeep Wrangler Sundancer design concept is based. Jeep Wranglers in China are fitted with 3.6L V-6 Pentastar petrol engines, or 3.0L V-6 Pentastar petrol engines.

In 2012, a previous special version of the Jeep Wrangler, the Wrangler Dragon, debuted at the Beijing Show as a design concept and is now being produced and sold not only in China but also in markets such as the U.S., Australia and Puerto Rico.

Nearly 800,000 people attended the Beijing Motor Show in previous years.

About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options. Chrysler Group LLC products are available in more than 150 countries around the world.


If you liked the article, share on:



It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019