Lincoln Motor Company officially revealed the MKX Concept during the Auto China 2014 held in Beijing. Designed to get the attention of many customers around the world, this concept model acts as a preview to a global SUV that is slated to be the third of four models released by the brand by 2016. By unveiling such a model in Beijing, this marks the first time that the brand will be presenting a concept model outside of the U.S.
Having a design that is inspired by motorbikes and airplanes, this concept model is able to show feelings of agility and power. As such, it allows a peek into the future of this American luxury brand especially as it enters the Chinese market, a rapidly growing one. The main goal set for the Lincoln MKX Concept was to have a final execution that would be able to satisfy the world's luxury customers and also delight them at the same time.
To make this happen, the brand conducted various customer research clinics in the U.S. and China in order to get the needed feedback on the model's design. Indeed, an intensive study of luxury customers in China over the last few years has shown that the preference was for a premium medium utility vehicle to have sportiness and off-road capability.
It is because of this that the MKX Concept contains various elements like the separated skid plate on the front, reinforced wheel arches, and the increased ground clearance. There is even the floating aluminum body-side rocker molding that comes with the Lincoln logo engraved to it. Due to this execution, the MKX Concept is able to adapt easily to various road conditions. This is then combined with that extra attention to detail and the exceptionally crafted execution.
Lincoln MKX Concept Exterior Design Manager Andrea Di Buduo said that under the concept vehicle, extra attention was placed on the proportions. The design, she added, is both athletic and highly emotional. Its defined undercuts and the horizontal lines have been integrated gracefully and are clearly sophisticated. Even then, it manages to reveal a dynamic and powerful presence.
The silhouette of this new concept car is more contemporary and defined by the sloping teardrop and aerodynamic roofline. This gives it that sporty quality and is highlighted by the wide shoulders on both sides of the recessed windows resulting in heightening the design. Helping enhance the well-proportioned design even more is the combination of the high beltline, dynamic side undercuts, and aluminum machined 21-inch wheels.
In order to give this model that sleeker form, the roof above the rear section was lowered. The use of a panoramic glass surface allows natural light to enter the cabin. Combining this with the integrated roof racks and it puts focus on the floating spoiler in the rear. This spoiler houses the high-mounted center stop light and it even able to hide the antenna.
Though the MKX Concept does have the brand's signature full-width taillamps, it brings with it a new interpretation. Lincoln Design Director David Woodhouse shared that in general concept models are usually defined by each design detail. The MKX Concept is a good example of how the thoughtful design principle of the brand can still be evolved, he added. Lincoln has always been about vehicles that show stunning designs, he continued, and the MKX Concept is but the latest example.