This is the Nissan Lannia Concept, a vehicle designed for China’s rising “Post-80s” generation, the “balinghou.” The concept car, which made its debut today at the 2014 Beijing Motor Show a.k.a. Auto China 2014, is the second model created by Nissan’s design center in China, which opened its new design studio in 2013.
Several design elements seen on other Nissan concepts are also present on the Lannia Concept, such as the V-motion grille, boomerang headlamps, a distinctive kick-up pillar, as well as the “floating” roof. Still, we must admit that the new Lannia Concept is in fact a version of the Friend-Me Concept that is closer to production.
According to Taiji Toyota, head of Nissan Design China, the Lannia Concept exudes “daqi”, a Chinese word that is hard to define but has the strength to push people to aspire towards better things.
Moreover, the Chinese name of the concept car is “lan niao yin xiang”, which pays tribute to the well-known Nissan Bluebird.
"The Lannia Concept takes center stage at the Nissan booth during the 13th Beijing International Automotive Exhibition, which runs from April 20 (the show’s press day) to April 29 at the China International Exhibition Center in Beijing." said the press release.