Nissan premiered today its newest global concept aimed at meeting the lifestyle needs of the rising "Post-80s" generation of China. Dubbed as the Lannia Concept, this model resulted from the strong partnership between Nissan Global Design Center and Nissan Design China located in Beijing. Being positioned as the "sedan theory-breaker," the model reveals a design that is agile, energetic, and clearly sleek.
Without a doubt, it is a design that is sure to meet the needs of many modern Chinese "Post-80s" trendsetters, especially in relation to values and tastes. Commenting about this new model, Chief Planning Officer Andy Palmer revealed that the Lannia Concept will now be part of the brand's ever growing range of models that are focused on the Chinese market.
While it is a model that was designed and manufactured in China, he added, it is a model that is aimed at a worldwide market. Palmer continued by saying that in coming out with this model, it needed the heavy involvement of many local Chinese teams. This includes the market research and all the way to the design which resulted in the Lannia Concept.
He said that the model's Chinese name is "lan niao, yin xiang," and was revealed in honor of the iconic Nissan Bluebird, whose spirit has been reborn. In addition to the new model, Palmer also officially launched the NISMO Brand in China. NISMO is the global performance and motorsports brand of Nissan. Its official launch in China will be marked with the release of the 370Z Nismo and the GT-R Nismo.
According to Palmer, Nissan is more than excited with the launch of Nismo in China. Given that NISMO continues to run one of the most premiere motorsports organizations in the world, it symbolizes the motorsports heritage of the brand when it comes to pursuing victory with a passion made possible through continuous enhancements in engineering.
Palmer continued by saying that in order to be able to get these results, NISMO will always be at the forefront of innovation, quality, safety, and technology, all of which will transcend on all of the brand's products. By being able to enter the Chinese market, he said, this marks as a significant milestone for NISMO. He added that NISMO will always stay on its aggressive journey and widen its presence from beyond the racetrack and be part of important markets worldwide.
Nissan revealed that for Auto China 2015, it will be bringing an exciting range of at least 20 models. This will include the unique BladeGlider Concept, which has a central seat driving position, and will go on up until the new X-Trail. Nissans exhibit will be on display at Hall W2 of the China International Exhibition Center beginning April 21 to April 29.
Auto China 2014 will also display a series of technologies that have all been developed using the Safety Shield approach. One of this is the brand's Smart Rear View Mirror technology, expected for a worldwide launch in 2015. Then there is the Autonomous Driving technology which has been revealed to be commercialized by the year 2020. These innovations are but part of the brand's Zero Fatality vision, the goal of having an automotive society that is safe not only for drivers and their passengers but also for non-motorists.