With the sudden rise in auto demand, the Chrysler Group’s sales in the U.S. rose by 40% last February – the 23rd straight month that it reported a gain. Chrysler said that sales were boosted by a 126% rise in car deliveries, a lineup that’s more fuel-efficient (such as the Fiat 500), and the persistent high demand for its Jeep and Ram truck lineups.
Chrysler said that this is the Fiat brand’s best sales month since it was launched. Deliveries of the 500 grew by 69% to 3,227 units in February. In a statement, Reid Bigland, head of U.S. sales for Chrysler, said that just a few years ago, its total vehicle sales were threatened by higher fuel prices.
But today, these prices “have become far less of an issue." Last month, the Chrysler brand reported a sales increase of 114%, with sales of the 200 and 300 sedans each growing by 315% or more. In addition, Chrysler offered the highest incentives per model (with an average of $3,251) last month among all the major automakers, according to online shopping guide TrueCar.com.
On the other hand, Nissan Motor Co. asserted that U.S. sales climbed 15.5% to 106,731 vehicles – setting a record for February. Nissan Division sales increased by 17.1% while Infiniti increased 1%. The other automakers are expected to announce the results of its February sales on Thursday amid predictions that U.S. light vehicle demand will increase for the ninth straight month. Overall, new vehicle sales are expected to increase by 3% from a strong February last year, according to J.D. Power and Associates. Meanwhile, TrueCar.com predicts that sales will go up by almost 10%.