AutoNation’s Mike Jackson believes the high price makes the Tesla Model S a first-rate car

Article by Christian A., on August 22, 2012

The high price of Tesla’s Model S luxury sedan is the only reason why the demand for this “first-rate car” is limited, AutoNation Inc. CEO Mike Jackson said in a speech given to the Rotary Club of Atlanta. In fact, Jackson thinks that the Model S is "the best electric car” that he has ever driven. Jackson took the car for a test drive last August 15 at a showroom located near the company’s base.

The Model S is actually Tesla’s most affordable model. Nevertheless, Jackson believes that it’s still very expensive and that economics would be a limiting factor. Tesla CEO Elon Musk is relying on the Model S, which is priced from $57,400, to push sales so that it could finally have a profitable quarter.

The production of the battery-powered Model S at Tesla’s factory in Fremont, Calif., is being expanded. It is targeting the delivery of 5,000 units this year and 20,000 in 2013.

Tesla, which is named after inventor Nikola Tesla, is expected to post its first profitable quarters next year. Jackson said that the Model S design is “very good” and also rates as “good” its driving dynamics, fit and finish.

The base version is priced at $57,400 and has a range of 160 miles (257 kilometers). It could be priced by up to $105,400 for a "Signature" edition, which has a 300-mile range, before a federal tax credit of $7,500.

He said that the demand will be restricted because of the cost of this technology. He estimated that three years from now, all electric vehicles would comprise less than 1% of the market.

Tesla Model S, the pioneer amongst fully electric cars, is a revolution in car design. Putting together safety, efficiency and performance, it has set a new benchmark for what the world is supposed to expect of a 21st century vehicle with top safety scores, the longest driving range for any electric car, and software upgrades that constantly make it one notch higher above the rest.

Tesla Engineering

Manufactured according to Tesla standards, the battery's position on the floor provides Tesla Model S the lowest possible center of gravity, cutting down the chances of rollover and also improving performance and handling. In the absence of an engine, Tesla Model S contains a crumple zone that is bigger than other performance cars to withstand the effects of a possible front end impact.

Protection

Tesla Model S belongs to the company of the safest vehicles all around the globe. Much of its protective attributes are because of the one of a kind electric drivetrain that is installed under the vehicle. It minimizes chances for rollover because of its low center of gravity. Its track record for safety is backed by its NHTSA and Euro NCAP 5-star safety rating together with producing a record of the lowest chances of injury to its passengers when it was tried out in the US.

With basic dynamic protective characteristics like the collision warning, automatic emergency braking, lane departure warning, and completely optional comfort and convenience features including autopark, traffic- ware cruise control, summon, and autosteer, Tesla Model S is still the safest vehicle anyone can drive.

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