Beatrice Foucheris the new head of Renault’s electric vehicles unit

Article by Christian A., on July 25, 2012

Beatrice Foucher has been named as the new head of Renault’s electric vehicles unit only months before the Zoe, Renault's first mass-produced EV, is launched. Foucher is the successor of Thierry Koskas, who will serve as the leader of Renault's operations in Argentina. In the past, Foucher had headed product planning for all Renault models.

These management changes will take effect on Sept. 1. Foucher is faced with the task of launching the Zoe, a vital model in the 4-billion-euro investment in EVs by the Renault-Nissan alliance. Renault has an annual production output of 150,000 Zoes. The company is relying on the Zoes to bring EVs more mainstream. The Zoe will debut in Europe in the fourth quarter.

Renault’s lineup already includes the battery-powered Fluence mid-sized sedan, Kangoo van and Twizy quadricycle. CEO Carlos Ghosn said that EVs will account for 10% of all cars sold throughout the world by 2020.

Foucher, who is 48 years old, will report to Philippe Klein, Renault's executive vice president of corporate planning, product planning and programs. Foucher started her career in Renault in 1989 in the quality-control division before she moved to the customer research division in 1993.

After three years, she became a part of Renault's product division, where she served as the product manager for the fourth-generation Espace, deputy product manager for the second-generation Laguna and the boss of upcoming projects.

In April 2007, Foucher became a product director. In 2008, she was named as one of Automotive News Europe's 25 Leading Women in the European automotive industry. Foucher got her engineering degree from Agro Paris Tech. Ecole Centrale Paris is where she got her master's degree in quality management.

The introduction of the new Renault ZOE signals the beginning of a period in electric mobility. This is a bold step forward not just for the brand but for the auto industry as a while. Backed by history worth 115 years, Renault has long been known to include innovative technologies in its products and allow these same technologies to be in the reach of everyone.

For Renault, the ZOE is the best symbol of its Drive the Change 2016 strategic plan. It will also take the lead when it comes to the Z.E. range. The ZOE has inside it all the electrical knowledge the brand has to offer. It is then packaged in an attractive and compact design while making sure that the price remains affordable. The new ZOE from Renault is a supermini that makes use of the clean and flowing lines.

The front section is unique and with the appealing and friendly appearance, it is able to fully express the new identity of the brand. Its logo has a blue effect and is combined with the dark-tinted windows and the headlamp. These features make it easy to see that this vehicle is indeed an electric car. After all, it was designed to be such from the very beginning.

In order to mirror the purity philosophy, the interior offers that zen feel which is heightened by materials that are very soft to touch. First unveiled during the 2012 Geneva Motor Show, the Renault ZOE will start sales in the French market by the end of 2012. By March 20113, it will then be rolled out on the network. Release in other countries in Europe will follow over the next few months.

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