This is the new Ford Start Concept, a new car created by the American manufacturer in more than 3 years and which will make its official debut at the Beijing International Auto Show.
The new concept car is more than a design study, in fact it previews the fuel-efficient 1.0-liter three-cylinder EcoBoost engine. This engine is comparable to a normally-aspirated I-4 powerplant and it is expected to have CO2 emissions under the 100 gm/km threshold.
The new engine is mated to a six-speed manual transmission. The Ford Start was created by a global team working at Ford's Irvine (Calif.) Strategic Concepts Group Studios, and aims to combine slick aerodynamics and low weight in an environmentally friendly package.
Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love, explained Freeman Thomas, Design Director, Ford Motor Company.
With the Ford Start Concept, we didn´t set out to design some sort of utilitarian concept to save the world, nor were we interested in following the competitive trend toward an overly noisy design language.
What we did set out to do was design a personality driven car that exudes warmth, charm and aspiration to design a car worth bonding with, said J Mays, Group Vice President Design and Chief Creative Officer, Ford Motor Company.