Bentley is considering more Bentayga variants to stay competitive

Article by Christian A., on May 7, 2017

Should Bentley come up with more variants of the Bentayga? Well, according to their CEO Wolfgang Durheimer, it seems that they should do that so they won’t get left behind by their rivals. In an interview with Autocar, Durheimer said that derivatives are important because of the urgency to be “the newest kid in town for customers”.

The British automaker has got some very exciting plans for its plans to expand its lineup. For instance, the company wants to build a quicker version of what is already out there. So what variants should we expect from Bentley? Well, they did a rendering of a coupe version so that’s likely to be on their plate. They also intend to produce a more potent GT3 R in line with the Continental that bears the same name.

But CEO Durheimer has made it clear that none of these ideas are certain yet.

The luxury SUV has been pretty successful despite the fact that people were skeptic about it when it first came out. It is Bentley’s first application of a diesel engine, and it received a five-star review from Autocar. In fact, several rivals are now working on luxury SUVs to go against the Bentayga, and in the near future, there will be a lot of options in this particular segment.

So for Bentley to keep up with the competition, they’ll have to come up with variants of the luxury SUV as customers that want to buy a model from this segment tend to go for the latest design available. Some of the rivals include: the Lamborghini Urus, Audi Q8, BMW X7, and Rolls-Royce Cullinan.

Development has not been started yet, so these models will probably not be out until 2022, but we do know that there will be a plug-in hybrid version that’s scheduled to arrive next year. Apart from that, the British automaker is deciding on another model to add to its lineup - this might possibly be a two-seater roadster as previewed by the recent EXP12 Speed 6e concept, or maybe another SUV. But we do know that Durheimer is more keep on developing a smaller Bentayga, as that’s his personal preference.

Since it will take a while for the newer models to come out, buyers will have to settle with the standard Bentayga for now. The model is packed with a biturbo W12 that delivers 600 horsepower (447 kilowatts), and is currently priced at $229,100. There is a cheaper option available in Europe, that is the 429 horsepower (319 kilowatts) diesel, which starts at $178,641 (£135,800).


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