Bentley creates exclusive sales unit in Russia for regional expansion

Article by Anita Panait, on June 19, 2012

Bentley Motors has formed a new exclusive sales unit in one of its significant markets, Russia. The sales unit, Bentley Russia, is part of the company’s plans and efforts to further strengthen and expand its presence in the Russian market. The creation of Bentley Russia is also aimed at attracting new customers and improving the brand experience for existing Bentley owners. 

Guenter Behringer, Head of Bentley Russia, said the company sees major opportunities to expand its market and hike sales in the country. Behringer remarked that the unit’s goal is to maintain the loyalty of existing clients while attracting new ones. He believes that the creation of the unit will further fortify Bentley's leading position in the high luxury car segment.

The company’s two official dealers in Moscow and Saint Petersburg continue to operate with Mercury. Bentley Russia's expansion plans are prompted by the company’s recent sterling performance in Russia.

Bentley reported a 45 percent increase in sales in Russia in 2011, catapulting the carmaker to its position as Russia’s best-selling luxury car brand. Bentley is scheduled to showcase its current model line-up – which includes the new Continental GT V8 and the Bentley Mulsanne that comes with the new Executive Interior Specification (EIS) -- at the Moscow Motorshow on August 30 to September 9, 2012.

If you liked the article, share on:

Comments

Recommended

Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
BMW will be releasing a limited edition 7 Series in the same way that the 3 Series and 5 Series models got their own anniversary editions from the previous years....
by - July 25, 2017
Here comes Blue Arrow, a Porsche 911 (991) Turbo S tuned by Edo Competition that is even quicker and faster than the 911 GT2 RS. Moreover, it is definitely the...
by - July 24, 2017
Earlier this year, Ford had already begun deliveries of the Ford GT. However, the company has been experiencing some delays at their facility in Canada. This means that the next...
by - July 24, 2017
BMW has given the 2018 1-Series a facelift, and they have just released a ton of new photos and a couple of videos to show us what it’s got. Nevertheless,...
by - July 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries