Bentley expects Flying Spur to help sales soar in China this year

Article by Christian A., on March 20, 2014

Bentley hopes to overturn its sales decline in China in 2013 as it launches a new variant of its Flying Spur saloon in April. "We're sure that we're able to, let's say, make an improvement over last year," Ricky Tay, Bentley China's managing director, told Bloomberg in an interview.

The Flying Spur V-8, carrying the lowest starting price among Bentley's four-door sedans, "will open up a new avenue to the luxury brand," Tay said. Bentley posted a 3-pervent drop in deliveries in China in 2013, after surging 23 percent in 2011 and almost doubling in 2011. Tay attributed the decline to model changeovers.

Bentley unveiled the Flying Spur at the Geneva Motor Show earlier this month. The carmaker is ontending to open three to four dealerships in China this year, in addition to the 36 it currently has.

The carmaker plans to showcase the new Flying Spur at an auto show in Beijing in April. Bentley is expecting to maintain its share of over 30 percent in China's ultra-luxury market, its second-largest next to the United States.

The carmaker says it sells more Flying Spurs and Mulsanne in China than anywhere else in the world. Bentley posted a 19-percent hike in global deliveries in 2013.

The new Bentley Flying Spur now boasts of a new design character that is defined by its lower, wider appearance, sharp lines and curvaceous surfaces. It is provided with a dynamic profile and an aggressive stance, as made possible by its deeply sculpted panels, lower roof line, precise feature lines as well as a muscular rear haunch.

A stunning new wing vent with an elegant Bentley "B" motif can be found on the front fenders, where a feature line forms a sharp edge flowing from the front wheel to the rear bumper. The front end of the new Flying Spur, meanwhile, is defined by a more upright chrome grille sits flanked by pairs of jewel-like LED headlight.

Interestingly, the outer lamps are larger than their inner counterparts, so as to further emphasize the vehicle’s lower, wider stance. Sitting below the front grille, is a full-width lower intake with no vertical divisions. However, the lower intake now features a chromed horizontal accent.

On the other hand, the rear end of the new Flying Spur features a longer and lower boot lid that provides the side profile a more sweeping appearance. The rear end is marked by horizontal single ellipse tail lamps (in LED technology) as well as by a reinterpreted version of the Bentley "Horse Shoe" feature line that now runs the full width of the new Flying Spur.

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