Bentley is confident that 2014 will be its most successful year as in the first six months the company delivered 5,254 cars, a 23 percent increase from 4,279 cars in the first six months of 2013. As expected, China and the Middle East showed a great interest for Bentley cars. In China, deliveries increased by 61 percent and 27 percent in the Middle East.
According to the official press release, the global success was driven by new models introduction such as the Continental GT V8 S Coupe and Convertible, the new Flying Spur and Flying Spur V8. In the Americas region a.k.a. Bentley’s number one market position, 1,338 cars were delivered, which represents a 8 percent increase over 2013 performance.
Thanks to Germany, the company was able to post a sales increase in Europe of 11 percent. Bentley delivered 825 cars in Europe, while in the same period of 2013 it sold 740 cars. UK showed a modest increase of just 2 percent with 713 cars delivered.
Asia Pacific region saw 323 cars delivered, which is a 46% rise on the 2013 figure of 222 cars. Japan received 150 cars, a 56% growth on 2013, 96 cars.
Commenting on the results, Bentley’s member of the board for sales, marketing and aftersales, Kevin Rose, said: “There is simply no-one in the luxury automotive sector that can match these results. We continue to prove we are the world’s most sought after luxury car brand. It’s vital to continuously develop in our exclusive market, as our customers are the most discerning. There is no question that some markets will remain tough but we are confident of a good 2014.”