Bentley increases its operating profit in 2012 to over 100 million euros

Article by Christian A., on March 21, 2013

Bentley Motors posted a considerably increased operating profit of Euros 100.5m for the year ending December 31, 2012, compared to Euros 8m in 2011. Bentley was able to increase its total turnover by 29.9% to Euros 1.453 billion while its profit margin rose to 7%.

Proving the worldwide reach of Bentley’s business, exports made up 87.3% of Bentley’s total turnover, equivalent to Euros 1.269 billion in total export value. Bentley’s market share in the luxury segment increased by 4.9 percentage points to 20.1%. Furthermore, the start of the new year for Bentley had been strong. In the first two months of 2013, deliveries to customers increased by 39.5%.

Dr Wolfgang Schreiber, Bentley’s Chairman and CEO, said that the automaker expects a double digit growth rate for what remains of 2013 with the new Flying Spur expected to arrive mid-year.

In 2012, sixteen new global dealers had contributed to Bentley’s global growth and expansion. As a result, there are now 173 dealerships in 50 countries. Bentley will open 40 additional showrooms globally. Dr Schreiber said that Bentley’s performance in 2012 and in the first months of 2013 reinforces its position as the top manufacturer of luxury vehicles and a truly global brand.

He also said that with sound investment and product planning, the company currently has its strongest model line-up ever and is moving to expand its market share. In 2012, the company experienced a 22% global growth with 8,510 cars delivered to customers. Its top three regions are the US (with sales of 2,457), China (2,253 units) and the UK (1,031 units).

A series of new models like the Continental GT and GTC V8 had boosted sales. The Continental family made up 62% of total sales, with the Flying Spur accounting for 25% and the Mulsanne making up 13%.

Bentley is presenting a collection of new deluxe features to its flagship model, the Mulsanne, which will debut at the 2013 Geneva International Salon d'Auto, with orders beginning in April 2013.

A new Comfort Specification, that includes comfortable head and foot rests and duck-down filled loose cushions, has also been presented to reconfirm Mulsanne's name as a genuinely tailored grand tourer.

New augmentations include privacy curtains, which should broaden the rear passengers’ experience, allowing them to work or rest while travelling.

An Entertainment Specification combines the latest technological advances, with picnic tables conceived for an iPad and wireless keyboard, with the Mulsanne’s cabin turning into a WiFi hotspot.

Other new features include three new paint options and new customised luggage.

The Mulsanne’s new features combine an attractive design with the latest technology, allowing our zenith model to provide the utmost touring experience. The Mulsanne offers unparalleled luxury and flawless performance, and these augmentations will broaden the Mulsanne’s appeal in new markets.

Topics: bentley, profit

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