Bentley logs 22% jump in global deliveries in 2012 to 8,510 cars

Article by Anita Panait, on January 10, 2013

Bentley Motors posted a 22-percent increase in global deliveries in 2012 to 8,510 vehicles, compared with just 7,003 units in 2011. The figures show that Bentley remains as one of the leading makers of luxury vehicles in the world.  In 2012, Bentley was able to post a surge in deliveries in every international region, allowing the carmaker to increase its global sales network by 10%.

Bentley sold the most number of cars in the Americas, delivering 2,457 units in 2012 compared to 2,021 cars in 2011 for a 22-percent hike. The luxury carmaker grew the biggest in China, delivering 2,253 cars in the region in 2012, compared with 1,839 units in 2011 for a 23-percent gain. Bentley also delivered 1,333 luxury cars in Europe in 2012, compared with 1,187 vehicles in 2011 for a 12-percent growth. Due to the growing appeal of the Bentley brand in Russia, the carmaker logged a 37-percent jump in the region.

The luxury carmaker remains popular in the United Kingdom, where it recorded a 7-percent hike in deliveries, from 1,031 cars in 2011 to 1,104 units in 2012. The company gained 44 percent in the Middle East region, delivering 815 cars in 2012. Bentley likewise posted similar growth in Asia Pacific, where it sold 358 cars in 2012 compared to 249 in 2011 for a 44-percent jump. Bentley’s deliveries in Japan also grew by 73 percent to 190 deliveries in 2012 from just 110 in 2011.

Proving popular to luxury customers around the world is Bentley’s new 500hp V8 engine, which accounted for almost a fifth of total sales and attracted a large number of new customers to the brand. On the other hand, the W12 Continental GT and GT Convertible also maintained their appeal as the models jointly accounted for over a third of all sales. Bentley’s flagship, Mulsanne, posted a 10-percent growth in 2012. It should be noted that four out of every ten Mulsannes were sold in China, where its popularity was boosted by the Diamond Jubilee special edition. The Flying Spur also continued to sell well, particularly in China.

For its flagship model, the Mulsanne, Bentley disclosed that it will making available a wide range of new features aimed at luxury. The Entertainment Specification for instance includes the newest when it comes to technological developments. There are picnic tables where one can use a wireless keyboard and iPad. Through this trim, it is possible to make this vehicle a Wi-Fi Hotspot.

For the Comfort Specification, there are the headrests and the footrests. There is also the duck down used for the loose cushions which only cements further the status of the Mulsanne as a truly bespoke grand tourer. Added improvements include the privacy curtains which the brand guarantees to enhance the experience even more for those sitting in the back.

This is because the curtain ensures that they can work or rest, at an optimum level, even while travelling. New bespoke fitted luggage will be offered as well with the brand increasing the choices for the color and add in three new options for the paint. Regarding the wide range of options for the Mulsanne, Mr. Kevin Rose said that the new features are able to offer the latest technology mixed in with a striking design.

Rose is currently the Member of the Board for Sales, Marketing and Aftersales. He continued that this allowed the brand’s pinnacle model to be able to deliver the most outstanding of touring experiences.

Rose added this model will have effortless performance and luxury that is unrivalled. Finally, he said that this will widen the Mulsanne’s appeal for emerging and new markets. The Mulsanne will be officially making its debut during the 2013 Geneva International Salon d'Auto. Bentley revealed that customer order books are expected to be opened by April 2013.

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