Bentley logs 32% jump in sales for first half 2012 to 3,929 units

Article by Anita Panait, on July 4, 2012

Bentley posted a 32 percent increase in global sales in the first six months of 2012 to 3,929 vehicle deliveries. The carmaker’s substantial sales growth was primarily attributed to increased deliveries in every market region where the company is competing.

The carmaker logged a 25.7 percent hike in sales in the United States to 1,140 car deliveries as well as a 55.7 percent increase in China to 1,059 vehicle deliveries. Both the US and China markets craved for more Bentleys, with the Asian country accounting for more sales in the first quarter of 2012 and the North American market winning over the former in the second quarter of 2012.

Spearheading Bentley’s sales charge is Mulsanne, as its Diamond Jubilee Special Edition and Mulliner Driving Specification managed to help the carmaker’s flagship post an overall increase of 30 percent. Another Bentley model that stole the heart of consumers worldwide in the first half of 2012 is the new Continental GT premium coupé, now available with both W12 and V8 engines, posting a 48.5 percent increase in deliveries during the period.

Bentley likewise posted increase in sales in all other regions: Europe with 22.9 percent hike to 607 vehicle deliveries; United Kingdom with 4.5 percent jump with 557 car deliveries; and the Middle East with 47.9 percent to 346 cars. 

The company’s operations in the Asia Pacific and Japan also logged a 52.6 percent and 114.3 percent, respectively. Bentley chief executive Wolfgang Duerheimer said that company’s half-year results show strong growth for carmaker in every single global region.  He noted the growing competition between the US and China, saying that the carmaker is watching closely to see who will emerge as the largest market in 2012.

Bentley revealed that the new twin-turbocharged 4.0-liter engine inside the Continental GT V8 coupé and the GTC V8 convertible is able to reach new levels when it comes to power-to-emissions. It meets standards that are considered as exceptional in the high luxury sports car segment.

The release of the new V8 Continental models means that the brand was able to make good on its promise of having a new powertrain that improves both fuel efficiency and CO2 emissions by 40%. In terms of performance, the new V8 engine is able to display an output of 500 bhp (373 kW/507 PS) at 6,000 rpm. Meanwhile maximum torque is at 487 lb.-ft. (660 Nm) and available at a wide range from 1,700 rpm and all the way to 5,000 rpm.

These figures reveal the exceptional performance and the seamless delivery of the power the brand is known for. When paired with the automatic 8-speed close-ratio transmission, acceleration from standstill to 60 mph (0 to 100 km/h) is possible in under 5 seconds. Maximum speed meanwhile is pegged at 180 mph (290 km/h).

Even with those performance figures, Bentley gives the assurance that fuel efficiency and CO2 emissions are outstanding, especially for a model in the luxury performance class. According to the brand, the new engine allows the new models to go as far as 500 miles (800 km) on a full tank of fuel. Official figures though will be released sometime in the early part of 2012.

Another interesting feature of the new V9 engine is that it comes with variable displacement that features cutting-edge engine management system. With this, the shift to V4 mode from V8 mode when under light throttle load is both seamless and unnoticeable.

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Topics: bentley, sales



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