Bentley Motors logs 9% surge in sales in 2014 to 11,020 units

Article by Christian A., on January 9, 2015

Bentley Motors posted a 9-percent jump in sales of its ultra-luxury cars in 2014 to 11,020 sedans, coupes and convertibles, thanks to a rebounding demand in China. The carmaker sold 10,120 cars in 2013. The carmaker particularly grew 22 percent in China to 2,670 cars last year, following a 2.8-percent drop in deliveries in 2013.

The posted a 2-percent surge in sales in the Americas, its biggest market, to 3,186 cars and a 2-percent surge in Europe to 1,539 models.

Chief executive Wolfgang Duerheimer said in a statement that the British carmaker may be able "to maintain this significant period of success" as it plans to expand into luxury SUVs next year.

Bentley is trying to boost its appeal and its sales by diversifying its product line-up, with plans to decide on a fifth model line by the autumn, Duerheimer told Reuters in October 2014.

“2014 marked an exceptional year for Bentley, as our record breaking pattern continued. We delivered more cars than ever before, and we now operate in more markets than at any point in our 96 year history, a perfect example of our truly international appeal. And this as we embark on a milestone year for the company, in which we are working to deliver the world’s first luxury SUV, and set our sights beyond this and to the future to try and maintain this significant period of success.” said Wolfgang Duerheimer.

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