New Bentley on-demand concierge service to operate in 3 US cities through the summer

Article by Christian A., on June 5, 2017

Bentley is one of the most prominent and most revered names in the automotive industry. It is one of the most favored British classics with unparalleled abilities performance-wise and of course, in terms of customer service. Recently, Bentley has been stepping up the latter by offering the new Bentley On-Demand service. It is a new and innovative luxury connected-mobility service that is designed to provide “luxury mobility solution” to their customers in any location of their choice without having to go through the inconvenience of traditional car rental services.

What does this new Bentley On-Demand service offer? Well, as its name suggests: members may request for a Bentley to be delivered at a time and place of their choice. It’s like a rent-a-car program that exclusively caters to Bentley owners. So, for days when the good old Mulsanne doesn’t feel posh enough to get you through your errands, the Bentley On-Demand service is the way to go.

How do existing Bentley owners access or avail of this concierge service? First step is to download the Bentley Network app, and then owners are asked to validate their account. Once the app is downloaded and the account validated, the users may then browse through an extensive range of luxury Bentley models available and reserve their choice and specify a convenient location for the delivery. An hour before delivery, a “courteous reminder” of the said reservation is sent to the customer and prior to the arrival of the vehicle, the customer is once again notified prior to the arrival of the vehicle to inform them of the concierge’s (and the car’s) arrival. These steps ensure that there will be minimal disruption on the part of the customer.

Upon delivery, the same concierge who took the reservation will explain and demonstrate to the customer the car’s features. At the end of the reservation, the concierge will meet the customer at his/her preferred location to pick up the car. That’s a pretty neat customer service right there, don’t you think?

However, we’re assuming that similar to most rent-a-car services, the Bentley On-Demand is valid only for round-trip and not for one-way trips. People who frequent car rental services would be familiar with the pains of long queues at rental kiosks especially at major metropolitan airports and some rental agencies may use this as an opportunity to offer “upgrade programs” to customers who want to bypass these long queues – and of course for a fee.

The Bentley On-Demand is no different to these regular car rental service agencies except that it offers luxury Bentley vehicles and of course, it comes with door-to-door service and exclusivity. In terms of costs, Bentley has not released any information yet, but we’re expecting that the Bentley On-Demand service would likely cost more than the typical gold-to-platinum rental membership upgrade. Well, what do you expect when you want exclusivity and luxury?

As of the moment, there is a limited choice of Bentley vehicles. The Bentley On-Demand program will be available only through the summer and in only three cities in the United States – New York, Los Angeles, and Dallas.

Press Release

BENTLEY ON DEMAND: A NEW CONCIERGE-STYLE LUXURY EXPERIENCE

Bentley is today announcing the trial of Bentley on demand – an innovative new luxury connected-mobility service designed to provide customers with a luxury mobility solution wherever they may be.

As the next step in the company’s luxury mobility strategy, Bentley on demand enables customers to avoid the inconvenience and disruption of traditional rental car services.

This announcement comes just six months after the company’s successful trial with Filld, a mobile-app-based fuel-delivery service which affords owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.

Bentley on demand has been created to meet the expectations of owners who wish to drive a Bentley while travelling, or who desire a different Bentley for special occasions. Whether it is a Bentayga SUV for family adventures, or a Mulsanne Speed for luxurious dynamic drives, Bentley on demand offers the car to suit the customer’s requirements, providing a bespoke, connected, door-to-door service of the highest quality.

An Exclusive Service for Bentley Network App Members

Bentley on demand is now available to existing Bentley owners as a concierge service via the Bentley Network app. Members simply download the app, validate their account, and choose a suitable Bentley from the extensive luxury fleet available.

Following a confirmation, a courteous reminder of the reservation will be sent an hour before delivery, and the member will receive another message to inform them of the concierge’s arrival with the car. The service is designed to ensure seamless delivery of the car to a convenient location, and minimal disruption to the Bentley Network member.

As part of the service, upon delivery the concierge will explain and demonstrate the car’s features. When the reservation has ended, the same Bentley concierge will meet the customer at their preferred location to collect the car.

In addition to the luxury and high performance that every Bentley owners expects, Bentley on demand offers its members a personalised, convenient and memorable experience.

An Invitation to Trial the Latest Bentley Luxury Service

Bentley Network Members are invited to experience Bentley on demand via the exclusive Network app. The new service will be trialed in Los Angeles, New York and Dallas throughout the summer.

Source: Bentley Motors

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