Bentley partners with Club House Italia for new Bentley Home Collection

Article by Anita Panait, on May 15, 2013

Bentley has partnered with Club House Italia to develop its new Bentley Home Collection, an exclusive set of furniture and homeware that will combine the finest quality craftsmanship with gorgeous modern design and luxury finishes that highlight the luxury brand. The Bentley Home Collection will combine traditional elements in contemporary contexts to improve interiors of residences and offices.

Stefan Buescher, Director of Product and Marketing at Bentley Motors, remarked that the company is making its approach to luxury available to residences and offices. Club House Italia – known for its fine furnishings for homes, boardrooms, apartments, hotels, yachts and private jets -- will reflect Bentley's elegant, prominent and familiar style by creating a range of furniture that blends the finest aesthetic sensibility with the highest attention to detail.

Club House Italia is known for providing a shape to luxury through contemporary art, while Bentley is famous for its legendary style and exquisite craftsmanship.

The partnership between Club House Italia and Bentley will result to rare examples of elegance and fine finishes, created from the most beautiful materials in the world and exudes elements of character and craftsmanship. Alberto Vignatelli, the chairman and chief exective of Club House Italia remarked that the partnership will be the “perfect union between home collection know-how, high style and fine attention to detail.”

He added that the partnership will guarantee the creation of “a haute couture home collection” made for a sophisticated and exclusive lifestyle that will appeal to customers who value modern luxury and exquisite craftsmanship. The new Bentley Home Collection is well reflected in the Bentley suite at the St Regis hotel, New York, where a combination of tradition and modernity could be seen through the precious materials used in the suite like leather, precious wood veneers, steel, wool, silk and glass.

Bentley recently presented the new Flying Spur – along with the Continental GT Speed and the ultra-high luxury Mulsanne -- at the Auto Shanghai 2013. At the same time, Bentley disclosed plans to expand its dealer network in Greater China, as carmaker remains on track to post double digit growth again in 2013.

Wolfgang Schreiber, Bentley’s Chairman and Chief Executive, remarked that the carmaker considers China as a key market. To continue to getting high sales and increasing customer interest in the country, Bentley prepared a significant expansion plan.
Bentley expects China to account for around 60 percent of the new Flying Spur. The new Flying Spur features a new look that is both lower and wider, as defined by curvaceous surfaces and sharp lines.

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