Bentley has confirmed that for the first half of 2011, its international sales increased by 20% compared to the same period in 2010. For the first six months, the company has delivered 2,978 vehicles to customers, the company’s best start to a year since 2008.
The increased sales were led by demand for its latest Continental GT as well as the popularity of the brand in China, where sales were 57% higher than last year’s results. A new record for the company in China is the 680 units were delivered in this period.
The Americas and Europe have also revealed strong performances. Specifically, the Americas were up by 23% with 907 units sold during the first half of this year. Meanwhile, Europe saw an increase in sales by 25 percent to 494 units.
The United Kingdom has continued its steady growth, seeing an increase of 6% with 533 vehicles sold. The market growth was only held back by continuing low consumer confidence. However, the company’s market share continued to increase.
The rest of the regions presented more mixed results. The Asia-Pacific region went down marginally. This was generally caused by the drop in the Japanese market as a result of the March 11 earthquake and tsunami. The Middle East has also dropped slightly due to the ongoing political unrest. The new Continental GT is the latest iteration of the iconic Continental design of Bentley.
Its powerful new engines and new exterior are setting the standards for dynamic driving, craftsmanship, engineering and design and bringing them to a higher level.
Its success is revitalizing the brand. It is also ushering in a new generation of Bentley clients. On another note, the demand is also strong for the company’s flagship model, the Mulsanne. As for the other products in the Continental range, they continue to perform well.