Bentley to build the new SUV in Bratislava rather than in Crew

Article by Christian A., on March 20, 2013

Bentley revealed during its annual press conference that the new Bentley SUV may be produced in Bratislava rather than in Crewe. According to Bentley chief Wolfgang Schreiber, they expect the approval for the SUV to start production to come “very soon,” believed to be within the next few weeks.

If so, the vehicle could enter production in 2015 or 2016. Schreiber said that the company just needed to resolve a few last issues, of which one is the location of the plant. There are two sites being considered. It could either be built in Crewe or at its Bratislava plant where the Porsche Cayenne, Audi Q7 and Volkswagen Touareg are built.

These are models that will be used as the basis for this yet-to-be-named SUV. Schreiber said that the company aims to make sustainable cars that generate money. He insists that capacity isn’t a problem at either plant.

It’s estimated that 3,000 to 4,000 units of this SUV are set to be built annually. While the Crewe plant has the components and craftsmanship skills, there are other factors being considered such as logistics, investment, craftsmanship, knowledge and labor rates.

The board of Bentley favors Crewe but the Volkswagen Group board is considering Bratislava for certain reasons. Schreiber said that they’re all hoping to get to the “best decision” for the brand. He pointed out that Crewe’s workers are motivated, skilled, and have excellent interior craftsmanship. If Bratislava is eventually chosen, it will be the first Bentley model to not have the “Made in Crewe, England” plaque since some Flying Spur units were built in Dresden in 2005/06. Rather, a plaque that says “Designed in Crewe, England” will be placed.

If you liked the article, share on:

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018