Bentley will not produce the Mulsanne Convertible due to lack of demand

Article by Christian A., on September 23, 2013

Due to the lack of demand, the Bentley Mulsanne convertible concept privately displayed at last year’s Pebble Beach concours won’t be produced, Bentley CEO Wolfgang Schreiber told Car and Driver at the Frankfurt Auto Show. Initially, Bentley had wanted to push forward with the model. Schreiber now confirms that this car won’t be built as there’s only a regional demand for it.

He explained that while it’s likely that the Mulsanne convertible will succeed in the U.S. and in some areas in Europe, he doesn’t think that it will make a good business case as the demand won’t be enough. In 2012, Bentley sold 1,169 Mulsannes.

That’s why it won’t make sense to spend a lot of money for its engineering and sell just a couple hundred units annually. Bentley currently has a project to develop the upcoming SUV and as this entails a huge amount of funding, it’s not possible to finance another project. The SUV is expected to attract more sales than a convertible Mulsanne so it was an easy choice.

The design of the all-new Bentley Mulsanne is a distinct mix of energy, coachbuilt grandeur and robustness. Reverberating the Bentley S-Type of the 1950s, the Mulsanne highlights a robust frontal design ruled by the classic Bentley matrix grille and highly noticeable, classic round inner headlamps with chrome surrounds, flanked by two, littler outboard lamp groups, all highlighting the most recent in lighting innovation. The quintessential 'Flying B' retractable radiator mascot is also available as an option.

Its long bonnet, short front overhang, and long rear overhang help to express a feeling of energy and motion, strengthened by bulky haunches and keenly etched lines which flow seamlessly from the front wings to the rear. Exceptionally designed 20-inch wheels (and optional 21-inch) fortify the Bentley Mulsanne's potent, well-balanced position.

The chance to design another class-leading Bentley is something that only a few designers were afforded. The group set out to make an etched form that fused trademark Bentley heritage cues with trendy lines that enable the marque to stride audaciously into the 21st century.

The body is delivered in another assembling plant at Bentley's home office in Crewe where classic metalworking abilities, created more than six decades, are still broadly utilized amid the nine-week build process. It is the total opposite of volume-production vehicle-building... yet, it is the very essence of Bentley.

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