Bespoke Home of Rolls-Royce collection announced

Article by Christian A., on January 21, 2013

A special collection of cars will be released in 2013 by Rolls-Royce Motor Cars to celebrate 10 years of production. Rolls-Royce will mark the event on Jan. 1, 2003 at the Home of Rolls-Royce in Goodwood, England. The Rolls-Royce Bespoke team conceived and designed these cars to celebrate the newest chapter in the marque’s 108-year history.

The Home of Rolls-Royce Collection will be emphasizing the detailed design, engineering and craftsmanship used in the assembly of each car that rolls out of Goodwood. Phantom and Ghost family models will be showing off the work of the marque’s world-class leather, paint and wood shops.

Home of Rolls-Royce held a unique position at the height of global super-luxury manufacturing and so to pay homage to that, specially designed Bespoke motifs will be seen on its exquisite marquetry, embroidery and hand-painted coachlines.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said that within a decade, the Home of Rolls-Royce has installed an image as the benchmark of craftsmanship excellence. He added that due to Rolls-Royce’s “fastidious commitment to perfection,” it has reached the top of super-luxury manufacturing.

He also expressed how excited he was to presenting customers with these unique Bespoke masterpieces over the next year. The automaker will be announcing more details about the creation of each Rolls-Royce after it releases a design sketch that offers an uncommon glimpse into the Bespoke conception and design process.

Although the new Rolls-Royce Ghost could be considered as the carmaker’s most powerful car, its power is delivered differently from other cars. Power in the Rolls-Royce Ghost is delivered in an elegant, simple and pulse-lowering way.

Rolls-Royce has made sure that the Ghost is easier and more enjoyable to drive by injecting an array of complex engineering software and technologies. Moreover, the carmaker has made sure that the Ghost is more focused on the driver compared to other Rolls-Royce cars. This is practically because the driver is now given a slightly elevated position – allowing him or her to have a better view of the road ahead.

Likewise, the interior fascia of the Ghost features a clear and spacious design and comes with an intuitive layout. The Ghost features neatly sculpted controls with the more important ones donning chrome accents. Flowing through the black-rimmed steering wheel is the soft light emanating from the instrument panel. The steering wheel, meanwhile, comes with an ergonomic roller-ball control and a number of violin keys.

Meanwhile, the control center display – which is carefully hidden behind a veneered panel until needed – shows a number of functions including involving telephone, communication, satellite navigation and entertainment. These functions are managed through a central rotary controller, which is bordered by quick-access buttons on the front center console.

Rolls-Royce is also offering an array of optional driver assistance systems and technologies for the new Ghost, including the Comfort Entry feature. Comfort Entry could unlock the door when the driver – holding the key fob – comes within 1.5 meters of the Rolls-Royce Ghost and grabs the chromed handle. Once the driver enters the Ghost, he or she could use voice control to choose from the control systems menus without having to use the central controller.

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Topics: rolls-royce



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