Blue Oval has a value of $1.5 billion, says Forbes

Article by Christian A., on May 31, 2012

Ford’s famous Blue Oval as well as various corporate trademarks used in video games, clothing, die-cast car models and other merchandise has generated a $1.5 billion business for the company, according to Forbes.com earlier this week. This segment of Ford’s business has grown by a stunning 50% from $1 billion just a few years ago. That’s why Ford officials were extremely excited with the news that the second of three credit-rating agencies has lifted Ford debt out of the junkyard, giving back Ford the full rights to the Blue Oval and other assets.

For the first time ever, Ford gave up the Blue Oval as collateral when it secured $23.5 billion in new financing in 2006. While the financial recovery of Ford is well-documented, the intangibles make the difference in its recovery. Presently, Ford has about 400 licensees. This is a climb from around 300 in 2004. In 2011, Ford granted about 18,000 product approvals. This is an increase from the 15,000 figure that was reported a couple of years ago. Just recently, clothing retailer Forever 21 was granted the license for the "Built Ford Tough" slogan. Last year at Bed Bath & Beyond, a Ford line of Tervis Tumblers made its debut. [source: Autonews]

Topics: ford

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries