Whether BMW will offer a sedan positioned just above the flagship 7 series will be known later this year, according to BMW Blog. BMW provided a glimpse of a range-topping luxury sedan at the 2014 Beijing Auto Show in the persona of the BMW Vision Future Luxury Concept. At the time, however, BMW has no commitment to producing any model beyond the 7 series.
A number of sources privy with the carmaker, however, said that the concept previewed a viable long-term vision for the expansion of the brand. The decision could be made once Harald Krueger takes seat as BMW’s new chief executive this year, as he is rumored to be receptive to the concept of a new range-topping sedan.
Should BMW follow its naming convention, the new car could be badged as a 9 series, competing directly against the newly launched Mercedes-Maybach S600 sedan.
The BMW Vision Future Luxury Concept had quite a reception during the Beijing auto show, BMW executives are expected to see first how the public imitially receives the Mercedes-Maybach S600 before signaling a green light for a new flagship.
In the 1990s, BMW offered 7 series-based L7 personal luxury limousine positioned above the Mercedes-Benz S class. At the time, the L7 was pitted against the personal limousines underpinned by the W140 S-class platform. BMW stopped production of the L7 after launching the E65-generation 7 series in 2001. [source: BMWBlog.com]