The BMW Group and Toyota Motor Corp. have signed an initial agreement to jointly develop a sports car and cooperate in fuel cell technology, powertrain electrification and lightweight technologies. The initial agreement, signed by BMW chief executive Norbert Reithofer and Toyota president Akio Toyoda at BMW's Munich headquarters, aims to expand the long-term strategic collaboration between the two carmakers.
In a statement, Reithofer said that both Toyota the BMW Group have the same strategic vision of sustainable individual future mobility. He added that the agreement will allow the companies to grab an opportunity to continue leading the auto industry. In the same statement, Toyoda expressed excitement on the resulting cars that would typify Toyota’s strength in environment-friendly hybrids and fuel cells and BMW's prowess in developing sports cars.
Toyota has an existing agreement with BMW, signed in March 2012, to jointly research lithium-ion battery in return for a continuous inflow of BMW-made diesel engines starting in 2014. The recently signed initial agreement calls for the joint development of a fuel cell system and of architecture and components for a future sports vehicle. It also entails cooperation on powertrain electrification and joint research and development on lightweight technologies.
Making its first move in the European C-Segment, Toyota comes forward with the latest Toyota Auris that is fitted with more equipment as well as offers a better, more active performance.
The latest Auris mirrors Toyota's perseverance to create head-turning, engaging vehicles and builds on a track record of durability, quality and reliability. It has a more elegant and confident design, a top-quality interior, developed driving dynamics and more improvements to the technical capacity of its signature, full hybrid vehicle.
Aerodynamic developments and a decrease in weight and engine improvements have also improved CO2 emissions and fuel consumption across the range, even cutting running costs and the Total Cost of Ownership.
Toyota is the globe's top manufacturer of C-segment cars, with around 39 million vehicles sold in more than 140 countries from the release of the Corolla in the mid-60s. The debut of the Toyota Auris Hybrid in 2010 propelled Toyota to be the first producer to provide an option of three powertrains in the C-class.
Made for European clients, its biggest volume market, the latest Auris will be manufactured at Toyota Motor Manufacturing in the UK together with the Avensis, sealing the brand's promise related to its European production.