The BMW Group has achieved a 7.4 percent increase in vehicle sales to 110,891 units in August -- a fresh record for the month despite the temporary drop in gains from the blistering pace seen so far this year. Group sales boss Ian Robertson stated that they anticipate an increase in their growth to double-digit figures in September.
He further revealed that they are currently on track in achieving their goal of more than 1.6 million vehicle sales in 2011.
The August volumes were boosted by the more-than-double increase of BMW X3 mid-sized SUV and a 39 percent increase in 5-series sales. The core brand of BMW achieved sales of 94,882 units last month and was able to be on top of rival Audi, sales of which increased 17 percent to 94,100 in the same period.
On the other hand, Mercedes achieved a sales gain of 7.9 percent to 87,384 units. Total sales of BMW Group units including the Mini and Rolls-Royce brands gained 16.8 percent from January to August this year to 1.07 million vehicles.
Also last month, the group's Mini brand sold 15,761 units, an increase of 5.2 percent. From January unit August, Mini sales have grown by 24.8 percent to 177,829 units, thanks to the launch of new models. In the United States, which is the company’s largest market, BMW Group car sales in August dropped marginally at 23,924 units, a decrease of 41 units from 2010 figures.
However, in its home country Germany, which is BMW's second largest market, group sales leaped to 23,250 units, or 60.3 percent. On the contrary, sales in China, which is the company’s third biggest market, increased just 8.7 percent in the same period to 18,462 units.