Bmw bets on continuous demand for luxury cars in China to boost sales

Article by Christian A., on July 19, 2011

BMW is relying on the persistent demand for premium vehicles in China to increase its sales in the second half of the year, even if to a lesser degree than the first half, the company’s chief of sales, Ian Robertson, disclosed.

He stated that for the second half of the year, the company will not have a fast growth rate in China similar to the first half due to the high year-earlier level of comparison.

However, the company will still have growth, Robertson said. He added that car sales in the Chinese market may expand by a low double-digit percentage.

During the first half of the year, the company’s car sales in China increased by 61 percent. In early July, the company increased its profit target for this year because of the booming sales in China as German vehicle companies were quicker at tapping into growth in emerging markets compared to their competitors.

Moreover, rising lifestyles in the most populated countries in the world such as Russia, China and India are opening up new markets for luxury and premium brands.

Mercedes-Benz, Volkswagen and BMW have mentioned that their car sales for the first half of the year had never been higher and that they were increasing at double-digit rates. BMW is China’s second largest luxury vehicle company after Volkswagen’s Audi unit.

According to Robertson, BMW sells larger vehicles than Audi; thus, it is “not a primary target to push them out of pole position.” He added that BMW was relying on growth across regions to avoid being too dependent on individual markets like China.

Topics: bmw, china, sales

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries