BMW brand posts 17% surge in sales in March 2014 to 186,126 units

Article by Christian A., on April 10, 2014

BMW brand posted a 17-percent rise in sales in March to 186,126 units, helping the BMW Group retain its lead in global premium car sales. Sales growth in March allowed the brand to post a 12-percent surge in deliveries in the first quarter of 2014 to 428,259 vehicles, BMW said in a statement. The brand outsold No. 2 Audi by 15,409 vehicles in the first three months.

BMW, Audi and Mercedes-Benz all logged their highest monthly sales in March thanks to strong performances in China and the United States. Audi momentarily surpassed the BMW brand in sales at the start of 2014, while Mercedes' new compacts resulted to sales gains. All three luxury carmakers are aiming to post record deliveries in 2014.

Juergen Pieper, an analyst at Bankhaus Metzler, expects BMW to retain its lead since it is ahead in terms of products and technology. He noted that Audi is feeling the most pressure this year since its high-volume models like the A4 and the Q7 won't arrive until next year.

For March, Audi posted a 15-percent jump in sales to 170,450 units, Mercedes-Benz  logged a 13-percent surge in deliveries to 158,523 vehicles.

For the first quarter of 2014, Audi reported a 12-percent climb in deliveries to 412,850 vehicles, while Mercedes-Benz declared a 15-percent leap to 374,276 cars. BMW's sales growth was boosted by demand for its SUVs that are produced at its Spartanburg site in South Carolina.

BMW is investing $1 billion to expand the site’s production capacity by 50 percent. BMW saw deliveries for its X1 surge, 15 percent, the X3 11 percent and X5 14 percent.

BMW sales chief Ian Robertson remarked in a statement that deliveries of X-vehicles have been particularly strong, adding that the carmaker is experiencing steady improvements in almost all regions despite continuing economic uncertainties.

BMW X1 – built at BMW Plant in Leipzig, Germany and in Tiexi, China -- has proven to be appealing enough to customers in the compact segment by registering over 275,000 units of sales in just two and a half years.

Now, the latest iteration of the BMW X1 has been upgraded to be able to meet new twists on the road. Its body design has been modified while its interior has been upgraded significantly. In addition, the engine lineup for the new BMW X1 has been revised and the vehicle is now available with more groundbreaking equipment and features. All of these, along with a new range of BMW Lines, allow the new BMW X1 to offer a more engaging and a more pleasurable drive typical of the BMW brand.

Just as the BMW is launching the new X1 is Europe and China, it is also currently readying for its introduction in the United States. In response to the increased demand in China, BMW is also increasing production of the vehicle in China. In fact, the new BMW X1 model bound for China is being produced at its newly opened site in Tiexi, Shenyang Province.

The BMW X1 is the German premium carmaker’s successful attempt at bringing typical BMW X features to the compact segment. This resulted to the creation of a new class, which has since been seeing new rivals coming in. However, the BMW X1 managed to retain its leadership role in terms of sportiness and efficiency. Thanks to a number of technologies employed by BMW, the new X1 is able to offer better performance while saving more fuel.

These technologies include engines employing BMW TwinPower Turbo technology, an eight-speed automatic transmission and a wide array of BMW EfficientDynamics technology, as well as Auto Start-Stop function, Brake Energy Regeneration and ECO PRO mode. This efficiency is epitomized by the BMW X1 sDrive20d EfficientDynamics Edition that consumes – on average in the EU test cycle -- 4.5 liters per 100 kilometers (62.7 mpg) while emitting 119 grams of carbon dioxide per kilometer.

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Topics: bmw, sales

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