The BMW Group unveiled its BMW Concept Compact Sedan at the Auto Guangzhou 2015. BMW Concept Compact Sedan represents the German carmaker's vision of a four-door sedan for the compact segment.
According to Adrian van Hooydonk, Senior Vice President BMW Group Design, the concept features generous space for the driver and passengers as well as a level of luxury typically seen only in large BMW sedans.
Likewise, the BMW Concept Compact Sedan is as sporty as any other BMW vehicles. He noted that the quality and intrinsic value of this concept indicate BMW's premium intentions for the car. The BMW Concept Compact Sedan was developed using data from in-depth observation of and research in the Chinese premium compact market, which has been showing an enormous potential for further growth.
Its research included the compact segment’s development trends as well as target customers. The research shows that the BMW Concept Compact Sedan would best apply to a new generation of young people in China – dynamic, confident, and quality-conscious.
Karim Habib, Head of Design BMW Automobiles, remarked that the BMW Concept Compact Sedan features a design that provides drivers with driving pleasure typical of a sporting car but with minimized exterior dimensions.