Bmw continues to maintain its position as the world’s top-selling premium brand

Article by Christian A., on August 7, 2011

For the month of July 2011, BMW AG’s global sales of its core brand increased by 7.1% to 108,721 units. This was enough for it to retain its title as the best-selling premium brand in the world. Audi, which trails BMW, saw its sales go up by 16% to 106,000 units in July.

Meanwhile, Mercedes sales climbed by 2.7% to 100,391 units. In a statement, BMW's head of sales Ian Robertson said that the company has recently had its “most successful July sales ever.”

He added that the automaker is on track to hit its target of more than 1.6 million vehicles in 2011, the best ever sales result for the BMW Group.

From January to July 2011, the overall sales of BMW Group vehicles (including the Mini and Rolls-Royce brands) increased by 17.9% to 962,468 units. Last month, the group sold 129,094 vehicles, a 7.6% increase. July deliveries were significantly boosted by sales of BMW's X3 and 5-series models.

The revamped X3 small SUV sold 9,763 units in July, higher by 193.2%. Its midsize 5 series sold 24,196 cars in the same period, a 51.7% increase. Meanwhile, sales of the Mini brand improved by 10.5% with sales of 20,153 units.

Due to the arrival of new models, sales of Mini went up by 27.1% to 162,066 units. In terms of U.S. sales (representing the automaker’s largest market), the BMW Group sold 26,120 vehicles in July, higher by 11.7% than the same period in the previous year.

BMW didn’t do so well in Germany, its No. 2 biggest market, as growth had stagnated in July, with group sales increasing only 0.8% to 23,212 units. The situation is different in China (BMW's third-largest market) as sales in the country grew by 36.1% in the same period with sales of 18,858 units.

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