BMW could withstand 30% sales drop due to workers deal made in Sept

Article by Anita Panait, on October 30, 2012

BMW and its employees have reached an agreement that would allow the German carmaker to withstand a 30-percent drop in sales without posting losses or having to reduce its workforce, according to German magazine Der Spiegel. Both parties agreed in September to an anti-crisis package that allows BMW to cancel shifts, enforce staff holidays during downturns as well as cancel limits to overtime work to mitigate the effect of possible crises, Der Spiegel reported.

A BMW spokesman confirmed the agreement to Reuters, saying that it provides for a set of “flexibilization measures," adding that the goal of the deal is to preserve jobs. The German carmaker, which is bound to report its third-quarter results on Nov. 6, 2012, disclosed on Sept. 26, 2012, that the agreement with staff representatives to settle a row over lease workers includes steps to adjust output to changes in vehicle demand. 

The premium carmaker, as well as rivals Audi and Mercedes-Benz, has been able to cope with the continued slump in vehicle sales in Europe due to a solid home market and the growing demand for premium cars in China and the United States. In EU and EFTA markets, BMW posted a 10.2 percent increase in brand sales in September 2012, according to data from the industry organization ACEA. Sales at Audi grew 1.3 percent while deliveries declined 6.1 percent.

BMW 3-Series Sedan is a pioneer in the condensed athletic sedan segment. As time passes, the model became the icon of the visual appeal, dynamics and athletic proficiency of BMW. Having active and sophisticated lines, the sixth generation of the world’s best-selling premium automobile underscores the athletic appeal of BMW's mid-size model. Even if the latest model increased in all dimensions compared to its previous model, it maintains a seamless equilibrium of agility and sophistication. Similar with preceding generations, the model’s active proportions are molded by the widespread hood, long wheelbase, short front overhang and set-back greenhouse. These characteristics are typical of BMWs.

Striking front end with precise contours and multi-faceted surfaces

The prong figure of the latest 3-Series’ profile and its broader track (+ 37/47 mm at the front/rear) emphasize the athletic look of the latest BMW. Through emphasizing the car’s width, the multi-faceted shells of the dramatic front end create a more athletic face to the model. The broad, stocky version of the vertical, faintly sloping forward kidney grille highlights the posture of the latest model. The LED accent lights placed above the prominent twin headlights with corona rings (if xenon headlights are specified) add to the classic BMW appearance.

Extending until the border of the kidney grille, the headlights and the grille of the latest model meet in one elaborate unit. The feature augments the vehicle’s broad-set posture. The new model substitutes the air intake in the center of its previous model with two bigger intakes. The intakes are placed beneath the headlights to the outer edges of the front end. This increases the intensity of the vehicle's athletic design. "Air Curtain" is made through small vertical intakes on the remote sides of the chief channels. This latest technology enhances air flow surrounding the front wheels. Consequently, this improves aerodynamic productivity and fuel economy at faster speeds.

Topics: bmw, sales

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