BMW denies plan to build cars at Mitsubishi’s Nedcar plant in Netherlands

Article by Anita Panait, on June 22, 2012

BMW denied a newspaper report that it will produce cars at Mitsubishi's NedCar site in the Netherlands. According to local daily Dagblad De Limburger, Mini and BMW-branded vehicles would be built at the NedCar site as early as 2014. According to the paper, Dutch bus maker VDL Groep and Mitsubishi are holding talks to produce cars for the BMW Group at the site, adding that the parties were close to reaching an agreement. 

The daily further reported that the site was visited by BMW managers, who were not inclined in acquiring the plant but expressed interests in having VDL build cars for them. A BMW spokesman told Automotive News Europe that the report was a ''speculation.” 

Mitsubishi announced in February that it plans to end production of its Mitsubishi Colt subcompact and Outlander SUV models at the plant in Born by the end of the year. After the announcement, speculations arose that that BMW was interested in taking over the site as well as its 1,500 employees to produce the Mini brand. BMW also denied the rumors back then. BMW is currently producing the Mini at its Oxford site in England and by Magna Steyr in Austria.

Mitsubishi Motors Corporation unveiled the new generation of its Mitsubishi Outlander at the International Geneva Motor Show 2012. The all-new Outlander is the carmaker’s third embodiment of the “crossover” concept and it comes 11 years after the term was coined.

After over 950,000 units sold as of the end of December 2011 for its first two generations since it came out in June 2001, the Outlander needed to go and innovate with the times. It is, after all, a strategic premium vehicle that has been developed around a very versatile global platform and that was borne of a harmonious balance among these qualities: low environmental impact, comfortable driving, advanced safety, clever utility, and added convenience.

Mitsubishi’s unveiling of the new generation Outlander confirms an all-new generation of products from Mitsubishi Motors. These global products are consistent with the ambitions that were set in the carmaker’s smart business plan, dubbed "Jump 2013," which promotes a greener and a more global Mitsubishi Motors.

Fittingly, Mitsubishi Motors’ complete family of vehicles – including crossover, passenger vehicles, and SUVs – is going to see a slow and careful transition to a design language that is re-focused, as is evident in the all-new Outlander.

While this is being formulated, it’s envisioned as an open concept that is meant to be flexible to suit certain vehicle requirements while also staging the company’s famous 3 Diamond logo. The Outlander’s new engineering-driven look may be taken as Mitsubishi’s new expression of its almost-a-century-old tradition of technology, which is tailored for the present times.

Topics: bmw, mitsubishi

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