A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after the 2017 Frankfurt Motor Show when BMW revealed the X7 iPerformance Concept and i Vision Dynamics Concept that didn’t please many people, because they did not evoke the signature styling the automaker was hoping to see.
Having said that, an ex-BMW designer, Chris Bangle had to call them out regarding this matter, according to Automotive News Europe. For a total of 17 years, Bangle acted as the company’s Chief of Design, before leaving in 2009 to form Bangle Associates. This is a design firm that has delved in everything from liquor bottles to nursing homes.
In an interview with Bangle, he said that the concepts have a wonderful stand and use a great amount of technology. But from his point of view, and as a designer, he said that he is accustomed to a set of uniqueness, freshness and change. He further added that he does not want the concepts to be the subject of criticism.
Take note that Bangle’s criticism is not just aimed at BMW, but also to other automakers. The 60-year-old designer also commented that automakers just do little tweaks to current vehicles, and convince the market that it is new. Lastly, he also said that designers nowadays do not know their brand’s history, and he can tell based on the new designs that he has been seeing.
The former BMW designer is currently working with Samsung. Notably, one of the designs he did for the Bavarian automaker is the BMW Gina concept. Within the 17 years that he was with the company, he also inspired everything from the 1 Series to the X6.
In other news, BMW also has its claws out. Hendrik von Kunheim, Senior Vice President for Asia and South Africa made a comment on Mercedes’ new X-Class at the recent Frankfurt Motor Show, by describing it as “appalling” during his interview with an Australian publication. He said that Mercedes could do better, and that the materials that were used to build it were cheap. And to top that off, he said that BMW could produce an even better pickup truck that could compete with the X-Class.
Now, we do not know why there have been a lot of criticisms and comments being thrown out to the public lately. What could be causing this mounting frustration? Your guess is as good as ours. But we would like to know what you guys think of BMW’s X7 iPerformance and iVision Dynamics concepts. Do you agree with what the ex-BMW designer had to say?