In line with BMW’s decision to concentrate on wireless services, the carmaker has signed an agreement with AT&T for an enhanced suite of connected service to be offered through its mobile broadband network.
Wireless services, including traffic information, safety or infotainment functions, are highly sought after in vehicles but the problem is that the price for these features remains high. That is why these features could only be seen in premium cars, either as standard or optional.
Actually, BMW already has a suite, called BMW Assist; however, this deal with AT&T will further expand its offering.
Glenn Lurie, president, emerging devices, resale and partnerships, AT&T, described this agreement as an “exciting opportunity.” He said that for many years, BMW has been an industry leader in the connected vehicle space.
He added that the company aims to provide the wireless network that will enable drivers to connect to the services and content they depend on. To date, BMW has not revealed the models that will benefit from AT&T services as the deal is still in its early stages.
The details about the contract and its financial terms were also not revealed. AT&T has said that more information will soon be given out about the services and the car models that will feature its products.