BMW expects 75% conquest rate for new 2-Series Active Tourer

Article by Christian A., on July 22, 2014

Three of four buyers of the BMW 2-series Active Tourer minivan is expected be new to the brand. Frank Niederlaender, head of product management for BMW’s lower model range, told Automotive News Europe that the Active Tourer will have a conquest rate of around 75 percent.

The carmaker expects the 2-series Active Tourer to capture buyer who would otherwise purchase vehicles like the Mercedes-Benz B class or Volkswagen Touran.

BMW introduced the minivan with an aim of attracting younger families, who typically would remain as customer as they get older. BMW is expecting demand for luxury compact cars to accelerate over the next 10 years faster than for the overall luxury market.

BMW will roll out the 2-series Active Tourer in Europe in September at a starting price of EUR27,200 in Germany. Sales will then follow in China in January 2014 and in the United States early next year.

The 2-series Active Tourer is underpinned by the UKL platform that also underpins the latest-generation Mini. According to Niederlaender, developing a sporty minivan despite the lack of rear-wheel drive was easier thanks to knowledge gained from the Mini brand.

He noted that BMW has gained over 10 years in experience front-wheel-drive cars thanks to Mini. The BMW 2-series Active Tourer minivan will be made availed offer with three gasoline and three diesels engines in Europe.

At launch, the new BMW 2-Series Active Tourer will be powered by any of three available new-generation engines. Installed transversely, these powerful yet fuel-efficient, compact three- and four-cylinder mills feature BMW TwinPower Turbo technology while already meeting the EU6 emissions standard.

In terms of superb efficiency with good levels of performance, the new three-cylinder petrol engine is a great choice. With a displacement of 1.5 liters, this three-cylinder petrol engine could deliver 100 kW (136 hp) while offering spontaneous throttle response and great pulling power. BMW’s three-cylinder engines were designed to not be subjected to first and second-order inertia forces.

The engine is fitted with a balancer shaft to ensure smooth operation throughout the entire rev range. This new three-cylinder petrol engine will debut in the BMW 218i Active Tourer. When mated to a six-speed manual transmission, this engine enables the BMW 218i Active Tourer to consume just 4.9 liters of petrol per 100 km (combined) and emit just 115 grams of carbon dioxide per km (combined).

For customers who wanted the most powerful version of the standard BMW 2-Series Active Tourer, they could opt for the BMW 225i Active Tourer that is powered by a four-cylinder petro engine that delivers 170 kW (231 hp) of max output while consuming just 6.0 liters of fuel per 100 km (combined) and emitting 139 grams of carbon dioxide per kilometer (combined). The BMW 225i Active Tourer could sprint from zero to 100 km/h (62 mph) in 6.8 seconds and achieve a top speed of 235 km/h (146 mph).

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