BMW expects another sales record in 2013

Article by Anita Panait, on May 15, 2013

BMW is still expecting to post another sales record in 2013, to be boosted by launch of 11 new models. The German carmaker expects the new models, including the 3-series GT, and the surging demand in China and the United States to offset the effects of the current debt crisis on the European vehicle market. BMW chief executive Norbert Reithofer remarked at the company’s annual shareholders meeting that they are preparing for the carmaker’s next phase of growth and are making the group more competitive for the future.

BMW is making fresh investment on new vehicles and technologies as fellow German carmakers seek to gain the lead in the luxury sales race. However, additional spending may mean lower earnings growth, even as sales increase. Reithofer remarked that anyone “who wishes to shape the mobility of tomorrow” must make the necessary investments today. BMW still expects its pretax profit for 2013 to match 2012's figure of EUR7.82 billion ($10.2 billion).

Earnings before interest and taxes for the auto division are expected to be between 8 percent and 10 percent of sales in 2013, compared with 10.9 percent in 2012. BMW still leads the luxury sales race through the first four months of the 2013, boosted by higher demand for the X1 compact sport-utility vehicle and the 3-series sedan and wagon.

Deliveries of the BMW brand grew 7.1 percent to 512,000 vehicles, outpacing the 6.7 percent gain by Audi and the 5.6 percent surge by Mercedes. To maintain its edge over its main rivals, BMW plans to launch 25 new models by the end of 2014, with 10 of them being fresh models.

The new BMW 3-Series Gran Turismo gives an impression that is invariably centered on aesthetic and dynamic appeal. It boasts attractive proportions, a coupe style, frameless windows for all four doors, large tailgate, and a gently falling roofline. All of these define the distinctive character that the vehicle has assumed within the 3-Series ranks.

According to Page Beermann, BMW 3-Series Gran Turismo's exterior designer, the vehicle exudes a coupe-like elegance while also offering extraordinary practicality as well as additional space that can be utilized in various ways.

Moreover, the new 3-Series Gran Turismo has taut surfaces and powerful lines sketching out a sporty body that lends an actively forward-surging purpose to it, as well as suggests a high level of functionality. Needless to say, the new 3-Series Gran Turismo is setting new standards inside and out. Its high seating position, sense of roominess, intelligent load area management, and generous levels of space seal its one-off status in the premium mid-size class.

Additionally, the new Gran Turismo is notably larger overall compared to the 3-Series range's Sedan and Touring variants. More specifically, it is 4,824 mm long, 1,489 mm tall, and 1,828 mm wide, plus it has a 2,920-mm wheelbase. However, the clever use of proportions, lines, and surfaces ensures that the vehicle appears to cut a low-slung and dynamic figure, just like its siblings.

All of these dimensions also enable the vehicle to lay on excellent levels of space for its passengers and their luggage, thus also enabling it to pass with flying colors the "long-distance comfort" test.

Furthermore, the new Gran Turismo has a boot capacity of 520 liters, which is 25 liters more compared with the BMW 3-Series Touring's. It also boasts 70 mm more legroom for rear passengers, placing it between the 5-Series and the 7-Series, which is firmly within the luxury class territory.

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Topics: bmw, sales, record

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