BMW eyes to post 5th straight year of record sales in 2015

Article by Christian A., on January 15, 2015

BMW is eyeing to post its fifth year of record annual deliveries, banking on 15 new models and recovering demand in Europe. BMW, however, is only expecting gains of lower single digit level as it tries to deal with cooling demand for luxury vehicles in China, according to Ian Robertson, BMW's board member responsible for sales.

He told reporters at the Detroit auto show that sales should surge in all of the carmaker’s major regions despite volatility in some markets. “We are confident that 2015 will see the momentum we’ve generated in the last years continue," Robertson said in a statement. Among the models that BMW will roll out this year are the 2-series convertible and the coupe-style X6 SUV.

Robertson remarked that BMW still expects some growth in China since the carmaker is moving into many cities where it had not have sales outlets, although the overall growth will be slower than in recent years. As for Europe, he remarked sales should continue to recover, especially in southern markets which started from “a fairly low level."

Robertson also expects a strong sales performance in the United States, where it managed to eke out record deliveries. BMW is trying to protect its global luxury car sales crown that it has held since 2005 from fellow German premium carmakers Audi and Mercedes-Benz.

BMW regained that crown in 2014, after posting an 8-percent jump in deliveries to 2.12 million vehicles, including those of Mini and Rolls-Royce. Its namesake brand logged a 9.5-percent surge in sales in 2014 to 1.81 million cars.

Audi, meanwhile, saw its 2014 deliveries climb 11 percent to 1.74 million vehicles. Audi managed to trim BMW’s lead to 70,619 units from 79,658 a year ago. Mercedes is also catching up by growing 13 percent to 1.65 million vehicles in 2014.

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