BMW eyes to post 5th straight year of record sales in 2015

Article by Christian A., on January 15, 2015

BMW is eyeing to post its fifth year of record annual deliveries, banking on 15 new models and recovering demand in Europe. BMW, however, is only expecting gains of lower single digit level as it tries to deal with cooling demand for luxury vehicles in China, according to Ian Robertson, BMW's board member responsible for sales.

He told reporters at the Detroit auto show that sales should surge in all of the carmaker’s major regions despite volatility in some markets. “We are confident that 2015 will see the momentum we’ve generated in the last years continue," Robertson said in a statement. Among the models that BMW will roll out this year are the 2-series convertible and the coupe-style X6 SUV.

Robertson remarked that BMW still expects some growth in China since the carmaker is moving into many cities where it had not have sales outlets, although the overall growth will be slower than in recent years. As for Europe, he remarked sales should continue to recover, especially in southern markets which started from “a fairly low level."

Robertson also expects a strong sales performance in the United States, where it managed to eke out record deliveries. BMW is trying to protect its global luxury car sales crown that it has held since 2005 from fellow German premium carmakers Audi and Mercedes-Benz.

BMW regained that crown in 2014, after posting an 8-percent jump in deliveries to 2.12 million vehicles, including those of Mini and Rolls-Royce. Its namesake brand logged a 9.5-percent surge in sales in 2014 to 1.81 million cars.

Audi, meanwhile, saw its 2014 deliveries climb 11 percent to 1.74 million vehicles. Audi managed to trim BMW’s lead to 70,619 units from 79,658 a year ago. Mercedes is also catching up by growing 13 percent to 1.65 million vehicles in 2014.

If you liked the article, share on:

Topics: bmw, sales, record

Comments

Recommended

There have been no straight six-cylinder engines at Fiat Chrysler Automobiles since 2007, when Jeep launched the Wrangler JK generation. While Chrysler had been using straight six-cylinder engines since 1964,...
by - September 19, 2018
Mercedes-AMG’s GT 4-door Coupe models now have a new member, in the guise of the AMG GT 43 4MATIC+. This new model is AMG’s newest entry-level offering, with a price...
by - September 18, 2018
It is better not to expect any new diesel engines from Cadillac, the luxury vehicle division of General Motors. After all, following much considerations of a number of factors, the...
by - September 18, 2018
BMW Group has a grand plan to launch 25 new electrified vehicles by 2025. Twelve of these will be full electric vehicles (battery EVs), including a new electric SUV that...
by - September 18, 2018
Using cameras to replace the rear and side mirrors isn't something new. However, this technology is usually found on concept vehicles and some exotic cars. But at Lexus, this technology...
by - September 17, 2018