It appears that Bmw has just received a 156 million Swiss francs ($163.44 million) fine from the Swiss Competition Commission due to the fact that the Bavarian manufacturer tried to prevent Swiss residents from buying its cars outside Switzerland. As expected, Bmw denied everything and said that they don’t see any violation of Swiss competition law.
A Bmw spokesman said that the company will appeal to the Swiss Federal Administrative Court of Switzerland against this decision. According to our German sources, it appears that the strength of the Swiss franc prompted Swiss consumers to buy cars priced in euros from Germany, Italy or France and import them back to Switzerland. As a result, the sales of company’s Swiss dealerships were affected.
Moreover, Swiss regulators said that Bmw tried to stop sales to Swiss citizens in the European Economic Area, which included 27 members of the European Union, but also Iceland, Liechtenstein and Norway. According to Automotive News, Bmw was selling the 5-Series sedan from 62,200 Swiss francs ($65,090) back in 2010. Same car was sold in Germany with 41,900 euros ($52,660). "We categorically reject the accusations, the argumentation and the amount of the fine," said a Bmw spokesman.