BMW gets Sebastian Mackensen to lead Mini sales

Article by Anita Panait, on September 18, 2013

BMW AG has appointed Sebastian Mackensen to lead sales at its Mini brand, three people privy with the matter disclosed to Bloomberg News. The sources said BMW has yet to announce the hiring of Mackensen, who was recently a manager for Audi AG’s sales in North and South America.  The sources added that Mackensen will report to Jochen Goller, who was recently named by BMW to replace Kay Segler as head of the Mini brand.

While a spokesman for BMW refused to comment on Mackensen’s hiring, a spokesperson for Audi confirmed that he “left the company at his own request." Audi spokesman Moritz Drechsel disclosed that Martin Sander, head of Audi in the United Kingdom, will replace Mackensen.

Mackensen is the latest senior manager who BMW pirated from other carmakers as it bid to become the best-selling luxury auto company in world. The BMW brand so far has sold over 1.05 million luxury cars around the world, leading by 21,100 units over Audi

BMW had Audi’s former sales chief Peter Schwarzenbauer join its management board in April. At least six senior managers have departed from Audi in the wake of a management restructuring set off by parent Volkswagen AG.

According to Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences, the personnel changes at Audi might be “an expression of a certain amount of dissatisfaction and unease” at the carmaker, caused by the “increasingly stiff technological competition” in the luxury segment, in which BMW is leading against Audi.

Audi’s earnings is crucial to the VW’s goal of surpassing Toyota Motor Corp. and General Motors as the largest carmaker in the world by 2018, as the luxury unit accounts for a large part of its profits. VW plans for Audi to overtake BMW in sales by 2020.

Topics: bmw, mini

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries