Last month, BMW’s worldwide sales continued to grow as it aims to retain its title as the top-selling premium brand by beating out competitors such as Audi and Mercedes-Benz. Last January, the core brand sales increased by 5.9% to 96,183 units. This places BMW at a better position than Mercedes, which saw sales increased by 5.1% to 86,921 last month.
Audi hasn’t revealed how many it sold in January yet but it anticipates that the positive trend in sales will continue in the coming months. In a statement last Wednesday, BMW's head of sales Ian Robertson said that an even more dynamic growth is expected in the second half of the year with the launch of its new models.
Later this month, BMW will launch a new version of its top-selling 3-series model. The overall sales of BMW Group vehicles such as the Mini and Rolls-Royce brands increased by 6.6% in January 2012 to 112,163 units. Its monthly deliveries were boosted with the aid of the sales of BMW's X1-, X3- and X5-series SUVs. Sales of the overhauled X3 SUV increased by 56.2% to 9,348 units in January.
Meanwhile, sales of its small X1 model increased by 5.6% to 7,445 cars in the same period. Its X5 model sold 8.3% more units to 8,872. For the month of January 2012, BMW’s Mini brand sold 11.6% more cars to 15,768. Sales of the Countryman model increased by 59% to 5,575 cars. The BMW Group’s sales in the U.S. (its biggest single market) rose by 5.8% to 19,739 vehicles in January. Its sales in China grew by 30.5% to 26,505 deliveries.
Breaking into the compact market, the BMW X1 is light on its feet, adaptable and has plenty of character. BMW has so much confidence in this model that it guarantees that the occupants and drivers of the X1 will sense a marked difference in its ride. With this much swagger, it is clear that what BMW has on its hands is very exciting.
X1 is a bold, ambitious beast, encompassing a number of classic BMW characteristics such as sportiness, versatility, durability and sophistication. It is clear BMW is looking to pursue this market aggressively and the X1 has style and grace aplenty.
The inside of the BMW X1 is spacious and elegant. The design elements remain typically BMW with the cockpit as the heart of the vehicle and with an array of soft furnishings and simple colours that enhance the subtle tones inherent inside.
The X1 is suitable for both urban settings and travelling off the beaten track due to the ample storage available, roomy interior and a dominant seating position. The seats in the rear are three excellent size seats which provide plenty of space to move about. The rear seat can be adjusted and when required can be folded up into a 40/20/20 split. If extra space is required, the compartments can be moved, increasing carrying capacity from 14.7 cubic feet to 47.3 cubic feet, 420 liters to 1,350 liters.
Completing the interior design is a panoramic glass roof which is operated electronically.
The performance of the BMW X1 is second to none. It comes in several models and the variations in versions come with a number of different upgrades from low emission gasoline and diesel engines to all-wheel-drive (the award winning xDrive) and includes the BMW Efficient Dynamic features such as Auto Start Stop, Brake Energy Regeneration and an improved gearshift point indicator.
BMW X1 meets all EU standards in terms of its fuel efficiency (5.2 liters per 100 km) or 54.3 mpg and a CO2 rating of 136 gram/km. This is due in part to the X1's sDrive 18 rear-wheel drive function which means that the fuel economy surpasses others in the same field.