BMW Group eyes to top 2 million sales this year

Article by Anita Panait, on March 10, 2014

BMW Group is planning to sell over 2 million cars and sports utility vehicles this year, expecting further demand in China and the United States. For the first two months of 2014, the group posted a 7-percent rise in deliveries, boosted by a 9-percent gain at the BMW nameplate, chief executive Norbert Reithofer said at a Geneva Motor Show press briefing.

BMW is showcasing a new compact van dubbed the 2-series Active Tourer and the 4-series coupe based on the 3-series sedan. It is also presenting the latest versions of its M3 and M4 high-performance models, Reithofer said that BMW will need an additional site in North America and intends to expand its two plants in China to meet future demand.

BMW, as well as rivals Audi and Mercedes-Benz, are all aiming for a fourth straight year of record deliveries in 2014. They are trying to produce away from Europe, which slumping sales were being offset by sales growth abroad.

BMW Group posted a 6-percent surge in sales in 2013 to 1.96 million cars and SUVs, with its namesake brand logging an 8 percent gain to 1.66 million deliveries. Audi, meanwhile, recorded an 8-percent rise in deliveries in 2013 to 1.58 million. The Mercedes-Benz brand, on the hand, had a double-digit sales growth at 11 percent to 1.46 million vehicles.

BMW is planning to increase capacity at its Tiexi and Dadong sites in China, Reithofer said. The German carmaker also produces SUVs at its Spartanburg plant in South Carolina. Reithofer said they expect sustained demand gains in China and the US this year. The Chinese and US both posted high sales growth in 2013, offsetting a sixth consecutive year of slumping demand in Europe.

The debut of the all-new BMW 4-Series Coupe signals the entrance of BMW’s fourth generation of sporty quality mid-sized coupes. The BMW 4-Series Coupe concept vehicle, which had its world debut at the NAIAS 2013 in Detroit, provided an initial look at BMW’s design evolution. And now, the production model of the series epitomises this development. The 4-Series Coupe illustrates the design appeal and athletic dynamics in the premium range and confirms the company's assertions as a leader in the global market. Its design features suggest the potential of a strong road presence, excellent dynamic capability, and unparalleled driving enjoyment.

The all-new BMW 4-Series Coupe is a shining example of perfect dimensions and is the last chapter in the development story. The "4" in its name highlights this new age for the Coupe and accentuates not just its individual design, but also its even sharper sport dynamics, improved exclusiveness, and distinct technical individuality from the 3-Series. Simultaneously, BMW is applying the new vocabulary to attach onto the excellent tradition founded by the BMW 6-Series and 8-Series Coupes.

Sporty elegance, flawless proportions

The energetic dimensions of the all-new 4-Series Coupe is significantly different from those of the previous 3-Series Coupe. The car is just 26 mm longer (4,638 mm) and has a 50-mm longer wheelbase (2,810 mm), and a roofline that runs 16 mm lower (1,362 mm). These measurements highlight the vibrantly stretched coupe lines. These proportions blend with the 4-Series Coupe's typical-BMW short overhangs, long hood, recessed passenger space, and continuous roofline to create a profile with flawless balance visually.

Topics: bmw, sales

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