BMW Group marks groundbreaking of first Brazilian site

Article by Anita Panait, on December 17, 2013

The BMW Group has hosted an official function celebrating the groundbreaking of a new site in Araquari, Santa Catarina in Brazil. The event was graced by Michel Temer, the Vice President of the Federative Republic of Brazil, Raimundo Colombo, Governor of Santa Catarina and Ludwig Willisch, Head of Region Americas, BMW Group.

Willisch remarked during the event that the new site in Araquari is a show of their commitment to Brazil, saying that it represents a new milestone in the BMW Group’s long-term growth strategy. He noted that Brazil, which is one of the fastest growing major economies in the world, is a” market with tremendous potential for the future.” Harald Krüger, member of the management board of BMW AG, responsible for Production, commented that the new site will be the group’s first automotive plant in South America and will be an important element in their international production network.

He added that the new site makes a significant contribution to the BMW Group’s profitable and globally balanced growth. He noted that their strategic principle of “production follows the market,” which was effective in the US and Chinese markets, will also ensure the company’s success in Brazil as an important future market. 

 The addition of a new site in Brazil allows the BMW Group to further expand its global production network, which in the future will include 29 production and assembly sites in 13 countries on four continents. The Araquari site – comprising a body shop, a paint shop and an assembly facility -- will commence operations in the fall of 2014. [source: BMW]

If you liked the article, share on:

Topics: bmw, brazil, plant

Comments

Recommended

Before the W177 goes on sale in 2018, Mercedes-Benz had to go back to the drawing board to check on the A Class’ interior. This is because the new model...
by - November 24, 2017
If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries