BMW Group has appointed Jochen Goller as head of all activities of the MINI brand, effective October 1, 2013. Goller, who is currently the Director of MINI UK, was in charge of BMW's marketing activities in China. He joined BMW Group around 14 years ago, gaining inclusive experience in Germany and overseas.
Goller will be replacing Kay Segler, who will be in charge of expanding the BMW group's communication activities in Asia effective October 1, 2013. Segler is considered as an expert in Asian market, having headed BMW Asia for a number of years.
He was also the top man at Mini between 2004 and 2008. Goller's new role at MINI will be tested by the unveiling of the replacement for the current MINI hatchback at the carmaker's Oxford site in England this November.
The new car will sit on a new modular architecture that will underpin up to 12 BMW Group models. The new MINI will be powered by a number of engines including a new 1.5-liter three-cylinder gasoline turbo. MINI posted a very slight drop of 1 percent in global sales 172,313 units in the first seven months of 2013.