BMW Group named Jochen Goller as chief of MINI brand

Article by Anita Panait, on September 9, 2013

BMW Group has appointed Jochen Goller as head of all activities of the MINI brand, effective October 1, 2013. Goller, who is currently the Director of MINI UK, was in charge of BMW's marketing activities in China. He joined BMW Group around 14 years ago, gaining inclusive experience in Germany and overseas. 

Goller will be replacing Kay Segler, who will be in charge of expanding the BMW group's communication activities in Asia effective October 1, 2013. Segler is considered as an expert in Asian market, having headed BMW Asia for a number of years.

He was also the top man at Mini between 2004 and 2008. Goller's new role at MINI will be tested by the unveiling of the replacement for the current MINI hatchback at the carmaker's Oxford site in England this November.

The new car will sit on a new modular architecture that will underpin up to 12 BMW Group models. The new MINI will be powered by a number of engines including a new 1.5-liter three-cylinder gasoline turbo. MINI posted a very slight drop of 1 percent in global sales 172,313 units in the first seven months of 2013.

Topics: mini

If you liked the article, share on:

Comments

Recommended

McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
While Honda’s new 2018 HR-V will be rolling out at the dealerships with just a few updates, the company is certainly not giving up its spot as the best-selling vehicle...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries